Clean Vs. Complex – What’s A More Appealing Web Design?

Clean Vs. Complex – What’s A More Appealing Web Design?

Bistro Design
Source: Flickr

There is much debate on whether to go for a clean and simplistic approach in web design or go for a complex and detailed web design. We have to understand that web design is not all about coming up with content and garnish it with flashy graphics. Web design is about a strategy to attract visitors. A good web designer should be able to grasp the wants and needs of a web site. He should be able to find ways to achieve the goals of the web site using the tools that are at your disposal.
This article will outline the facets of a clean and a complex web design. This article hopes that the arguments will give the web site owner an idea on what approach to take in developing his Internet pursuits.
The Clean Approach
The clean approach is the latest trend in web design. It uses the minimalist appeal to attract traffic to web sites. In fact, big companies have been adopting this design philosophy. The latest version of the most used operating system in the world is using a minimalist design.
The concept behind a minimalist approach is to provide information with less clutter and direct to the point. Some web designers shun the concept because it does not give enough compensation visually compared to a more complex approach. However, more web designers are being challenged to overcome this idea, by creating simple designs without sacrificing the elements of creativity. The use of more white spaces makes the page look clean which is good for the readers’ eyes. It gives more emphasis on the contents. It will make it more understandable and memorable to the visitor thus adding value to the overall user experience.
Most simple designs rely heavily on gray color schemes. It is used to accent the typefaces and the elements of white spaces. This will make the feel more comfortable to see because of its simplicity. The few colors a web designer uses means more attention is given to the other elements of the design.
Unique typefaces would create the character of the web design without giving in to much detail. It has been used to impress a lot of users and definitely adds to a unique user experience. You can also add value by using unique photography as a way to attract attention without much fanfare.
The Complex Approach
Aesthetics is an important factor in web design. However, it must be aligned with a great layout and a good structure. This is the reason why a complex approach is needed. It gives the user the much needed usability. It prevents the users from leaving the web page. The complex approach affords the web site to provide information at the same time entertainment to the user.
Using complex infographics, users are informed about ideas and concepts that can help shape how users patronize your web site. A complex web design enables a very good first impression. The way the page is designed may create a positive reaction that could spur repeat visits to the site. Remember, an ugly and poorly conceptualized page will result in a frustrated user that may no longer have an interest to go further.
Conclusions
More and more web designers are going for a minimalist design because of loading considerations. A complex web design may show how creative and artistic the web design but it may overwhelm the senses. It can also impact how fast the page will load. A slow-loading page may frustrate users and opt to go somewhere else.
The ties between the user and the web page are always rooted on the clear call to action and clean presentation of ideas. That is why it is better to use a clean approach on web design.

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