These marketers are ignoring a very important part of their AdWords campaign: the landing page. A good landing page is simply as important as a good advertisement, excellent keywords and tactical bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more competitive and rewarding.
When producing your landing page remember to make it particular to the ad that is sending the traffic. If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to transform those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your item you will probably lose the sale. Ideally you desire the web surfer to click just two times, once on your advertisement, and when on your landing page to get to your order page.
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Bear in mind that surfers are impatient. You require to provide what they want with as little effort as possible on their part. It is important to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when developing your landing page.
As I said previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through a good heading. This heading must hook the possibility by appealing to her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some excitement in your services or product.
Bullets can be utilized to sum up all advantages the prospect will gain from your item or service. They can also summarize all the issues your prospect is experiencing and that your item or service can fix.
Subheadings, headings and bullets are really important aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will need to have great copy, which provides higher information and all the details the possibility requires to make a choice.
Given that the internet user can not touch the product it is important that they get as much visual info as they require. The crucial thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see images of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Lastly, at some point you will need to request the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. The web surfer must just have to click through to your order page to supply their credit card details. Have the form they require to fill out on the landing page as well if you are only looking to create leads.
The landing page is a really important element of a Google AdWords project. You must invest the exact same quantity of time, if not more, producing your landing page as you do producing your advertisement and producing your keywords. By developing efficient landing pages you can enhance the overall profitability of your campaigns. Improving the success of your campaign can permit you to bid more per keyword and generate more traffic. In end, the landing page is an integral part of your online search engine marketing and should not be disregarded.
If an internet user clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you want the surfer to click only twice, once on your advertisement, and once on your landing page to get to your order page. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the internet user to click through to your landing page.
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