In producing a Google AdWords campaign, marketers frequently invest the majority of their time producing their ads and investigating their keywords. There is frequently little or no thought to where the surfer will be sent when the advertisement does its task and creates a click. Frequently marketers send the surfer to the house page of their site, hoping the site will do the remainder of the work. These advertisers are disregarding an extremely fundamental part of their AdWords campaign: the landing page. An excellent landing page is just as important as an excellent ad, good keywords and strategic bidding. By developing an efficient landing page marketers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page remember to make it particular to the advertisement that is sending out the traffic. If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The function of your landing page is to transform those clicks into leads or sales. If the internet user has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you want the internet user to click just two times, when on your ad, and when on your landing page to get to your order page.
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Keep in mind that internet users are impatient. You require to provide what they want with as little effort as possible on their part. For that reason, it is necessary to constantly keep your initial goal (conversions) in mind, in addition to to describe the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to complete the sale. As I said before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the space you need to describe all the advantages and functions of your product and services. It is important to bear in mind that your landing page is your sales page.
Your ad did its task by generating enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through a good headline. This headline ought to hook the possibility by appealing to her self-interest. What’s in it for her? How will your service or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these advantages with the functions of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to build some excitement in your services or product.
Use plenty of bullets and lists in your copy to show your benefits and functions. Bullets are essentially small headlines. Bullets can be utilized to sum up all benefits the prospect will gain from your product or service. They can also summarize all the problems your prospect is experiencing which your product and services can fix.
Subheadings, bullets and headings are very crucial elements of your landing page. As I said above, internet users are impatient and spontaneous. They tend to be in a rush and want immediate satisfaction. As a result, they often just scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is essential that you get all the benefits to the possibility included in your bullets, headlines, and subheadings, for this reason. Of course there are also internet users who will read your whole page, so you will require to have great copy, which supplies higher detail and all the information the possibility needs to make a choice.
Pictures are typically very effective, particularly if you are offering an item. In this case make sure the internet user gets a good, clear take a look at the product. Given that the surfer can not touch the product it is crucial that they get as much visual info as they require. Your copy needs to support your photos and your pictures should support your copy. The important thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see photos of gold plated doorknobs, and just read text that describes the features and benefits of gold plated doorknobs.
Finally, at some time you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The internet user must only need to click through to your order page to provide their charge card info. Have the type they need to fill out on the landing page as well if you are just looking to produce leads.
The landing page is a really crucial element of a Google AdWords project. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and creating your keywords. By producing effective landing pages you can improve the general profitability of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and need to not be overlooked.
If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Ideally you want the internet user to click just twice, once on your ad, and as soon as on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by producing enough interest in the surfer to click through to your landing page.
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