These marketers are overlooking an extremely important part of their AdWords project: the landing page. A great landing page is simply as crucial as a good advertisement, excellent keywords and tactical bidding. By developing an efficient landing page advertisers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page remember to make it particular to the advertisement that is sending the traffic. If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The function of your landing page is to transform those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the surfer to click just twice, once on your advertisement, and as soon as on your landing page to get to your order page.
Keep in mind that web surfers are restless. You need to provide what they want with as little effort as possible on their part. Therefore, it is essential to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and contacts us to action in your advertisement, when creating your landing page.
As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating adequate interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some excitement in your service or product.
Usage plenty of bullets and lists in your copy to reveal your advantages and features. Bullets are essentially tiny headlines. Bullets can be used to summarize all advantages the prospect will get from your services or product. They can likewise sum up all the issues your prospect is experiencing which your product and services can fix.
Bullets, subheadings and headlines are very essential aspects of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will require to have great copy, which provides greater detail and all the details the possibility needs to make a choice.
Because the web surfer can not touch the product it is important that they get as much visual info as they need. The essential thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see pictures of gold plated doorknobs, and just read text that explains the functions and benefits of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You need to close the sale on your landing page. The surfer must just need to click through to your order page to supply their credit card details. If you are only looking to create leads, have the type they require to fill out on the landing page.
The landing page is a very crucial aspect of a Google AdWords project. You must spend the same amount of time, if not more, producing your landing page as you do developing your advertisement and generating your keywords. By producing efficient landing pages you can improve the total profitability of your projects. Improving the success of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be disregarded.
If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you desire the internet user to click only twice, when on your advertisement, and once on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by generating enough interest in the internet user to click through to your landing page.