These marketers are ignoring an extremely important part of their AdWords campaign: the landing page. A good landing page is just as essential as a great advertisement, great keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page remember to make it particular to the ad that is sending out the traffic. If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you want the internet user to click only two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page.
Keep in mind that internet users are impatient. You need to provide what they want with as little effort as possible on their part. For that reason, it is essential to always keep your initial goal (conversions) in mind, in addition to to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I said in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you need to describe all the benefits and features of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some excitement in your service or product.
Usage lots of bullets and lists in your copy to show your benefits and features. Bullets are essentially tiny headings. Bullets can be utilized to summarize all benefits the prospect will acquire from your product and services. They can likewise summarize all the issues your possibility is experiencing and that your services or product can solve.
Headlines, subheadings and bullets are very crucial aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will require to have great copy, which offers higher information and all the information the prospect needs to make a choice.
Since the web surfer can not touch the item it is important that they get as much visual info as they need. The important thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see images of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the kind they require to fill out on the landing page.
You must invest the very same amount of time, if not more, producing your landing page as you do producing your advertisement and generating your keywords. By creating effective landing pages you can improve the overall success of your campaigns.
If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you desire the internet user to click just two times, once on your advertisement, and as soon as on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by creating adequate interest in the internet user to click through to your landing page.