In creating a Google AdWords project, marketers typically spend the majority of their time developing their ads and researching their keywords. When the ad does its job and creates a click, there is often little or no thought to where the web surfer will be sent. Typically marketers send the internet user to the web page of their site, hoping the website will do the rest of the work. These marketers are disregarding a very fundamental part of their AdWords campaign: the landing page. A good landing page is just as essential as a good ad, good keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and successful.
When developing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the matching landing page has simply that.
The role of your advertisement is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make certain you can convert the web surfer within 3 clicks or less. , if the internet user has to click more than 3 times to buy your item you will probably lose the sale.. Preferably you want the surfer to click only two times, once on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You require to provide what they desire with as little effort as possible on their part. It is essential to constantly keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you need to describe all the advantages and features of your product or service. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to build some enjoyment in your services or product.
Use plenty of bullets and lists in your copy to show your advantages and functions. Bullets are basically mini headings. Bullets can be used to summarize all benefits the prospect will acquire from your product and services. They can also summarize all the problems your prospect is experiencing and that your services or product can fix.
Headlines, subheadings and bullets are very essential aspects of your landing page. As I stated above, surfers are restless and impulsive. They tend to be in a hurry and want pleasure principle. As an outcome, they typically only scan the page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the advantages to the possibility consisted of in your headlines, subheadings, and bullets, for this reason. Obviously there are also web surfers who will read your entire page, so you will need to have excellent copy, which supplies greater information and all the information the prospect needs to decide.
Images are generally extremely effective, particularly if you are offering a product. In this case make sure the web surfer gets a good, clear take a look at the product. Considering that the web surfer can not touch the product it is necessary that they get as much visual info as they need. Your copy needs to support your images and your images ought to support your copy. The essential thing is that the landing page is focused on what the possibility wants. So if the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are only looking to generate leads, have the type they need to fill out on the landing page.
The landing page is a really important element of a Google AdWords campaign. You need to spend the very same amount of time, if not more, creating your landing page as you do developing your ad and producing your keywords. By producing efficient landing pages you can improve the general profitability of your campaigns. Improving the success of your project can allow you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be neglected.
If a surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the surfer to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the surfer to click through to your landing page.