These advertisers are neglecting an extremely important part of their AdWords campaign: the landing page. A good landing page is simply as important as an excellent advertisement, great keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more successful and competitive.
When developing your landing page remember to make it particular to the advertisement that is sending the traffic. If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The function of your landing page is to convert those clicks into leads or sales. If the web surfer has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you desire the web surfer to click just two times, when on your advertisement, and once on your landing page to get to your order page.
Remember that web surfers are restless. You need to provide what they desire with as little effort as possible on their part. It is important to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will utilize all your copywriting abilities to complete the sale. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you need to describe all the advantages and functions of your product or service. It is necessary to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and try to build some enjoyment in your services or product.
Bullets can be utilized to sum up all advantages the prospect will gain from your product or service. They can likewise summarize all the issues your possibility is experiencing and that your product or service can resolve.
Bullets, headings and subheadings are very important aspects of your landing page. As I said above, web surfers are impatient and impulsive. They tend to be in a rush and want instant satisfaction. As a result, they frequently just scan the page. If a surfer is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the benefits to the prospect consisted of in your bullets, subheadings, and headings, for this factor. Naturally there are also web surfers who will read your entire page, so you will need to have excellent copy, which provides greater information and all the info the possibility requires to decide.
Considering that the internet user can not touch the item it is essential that they get as much visual info as they require. The crucial thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see images of gold plated doorknobs, and just check out text that describes the features and benefits of gold plated doorknobs.
Lastly, at some point you will need to ask for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The surfer ought to just have to click through to your order page to provide their credit card info. If you are only looking to produce leads, have the form they need to fill out on the landing page.
You must invest the very same amount of time, if not more, developing your landing page as you do developing your advertisement and producing your keywords. By creating reliable landing pages you can improve the overall profitability of your campaigns.
If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the web surfer to click just twice, when on your advertisement, and when on your landing page to get to your order page. As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the surfer to click through to your landing page.