These marketers are ignoring a really crucial part of their AdWords project: the landing page. A great landing page is just as essential as a good advertisement, good keywords and strategic bidding. By creating a reliable landing page marketers can increase conversions, which will make their campaigns more lucrative and competitive.
When developing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The function of your landing page is to transform those clicks into sales or leads. If the internet user has to click more than 3 times to buy your product you will probably lose the sale. Preferably you desire the internet user to click just twice, when on your ad, and once on your landing page to get to your order page.
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Keep in mind that surfers are restless. You need to provide what they desire with as little effort as possible on their part. For that reason, it is necessary to always keep your initial goal (conversions) in mind, as well as to describe the specific keywords and calls to action in your ad, when developing your landing page.
As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its job by creating enough interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. The very best way to do this is through an excellent heading. This heading must hook the possibility by attracting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to develop some enjoyment in your services or product.
Bullets can be utilized to summarize all advantages the possibility will get from your product or service. They can likewise summarize all the issues your possibility is experiencing and that your product or service can resolve.
Subheadings, headlines and bullets are really essential elements of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will need to have excellent copy, which supplies higher information and all the information the possibility requires to make a decision.
Since the web surfer can not touch the product it is important that they get as much visual information as they require. The essential thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that explains the features and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You need to close the sale on your landing page. The web surfer needs to just need to click through to your order page to offer their charge card information. Have the kind they need to fill out on the landing page as well if you are only looking to produce leads.
The landing page is an extremely essential aspect of a Google AdWords project. You must spend the very same quantity of time, if not more, producing your landing page as you do creating your advertisement and generating your keywords. By creating reliable landing pages you can improve the total success of your campaigns. Improving the success of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your search engine marketing and must not be neglected.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the internet user to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the surfer to click through to your landing page.
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