These marketers are neglecting a really important part of their AdWords project: the landing page. A great landing page is just as crucial as a good advertisement, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your landing page is to transform those clicks into leads or sales. If the web surfer has to click more than 3 times to buy your item you will most likely lose the sale. Ideally you desire the web surfer to click just two times, once on your ad, and once on your landing page to get to your order page.
Keep in mind that web surfers are impatient. You need to provide what they want with as little effort as possible on their part. It is important to always keep your original objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you require to describe all the benefits and features of your item or service. It is necessary to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some excitement in your item or service.
Bullets can be used to sum up all advantages the possibility will gain from your product or service. They can also summarize all the issues your possibility is experiencing and that your product or service can solve.
Subheadings, headings and bullets are really important aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will need to have excellent copy, which supplies higher information and all the info the possibility requires to make a decision.
Given that the internet user can not touch the item it is essential that they get as much visual details as they need. The crucial thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see pictures of gold plated doorknobs, and just read text that describes the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are only looking to create leads, have the kind they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords campaign. You must invest the exact same amount of time, if not more, producing your landing page as you do developing your advertisement and creating your keywords. By creating efficient landing pages you can improve the overall success of your campaigns. Improving the success of your campaign can enable you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and ought to not be overlooked.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Ideally you want the web surfer to click just twice, once on your advertisement, and when on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page.