These advertisers are disregarding a really essential part of their AdWords campaign: the landing page. A great landing page is just as important as a good ad, great keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The function of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can transform the web surfer within 3 clicks or less. If the internet user needs to click more than 3 times to buy your product you will probably lose the sale. Ideally you desire the surfer to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You require to provide them what they desire with as little effort as possible on their part. Therefore, it is very important to always keep your original goal (conversions) in mind, along with to describe the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the benefits and functions of your services or product. It is necessary to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The best method to do this is through an excellent headline. This headline must hook the possibility by interesting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to develop some enjoyment in your item or service.
Bullets can be utilized to sum up all benefits the prospect will gain from your product or service. They can also sum up all the problems your prospect is experiencing and that your item or service can solve.
Subheadings, headings and bullets are really crucial aspects of your landing page. As I said above, web surfers are impulsive and impatient. They tend to be in a hurry and want instant satisfaction. As a result, they often only scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is essential that you get all the advantages to the possibility consisted of in your bullets, subheadings, and headlines, for this reason. Obviously there are also internet users who will read your entire page, so you will need to have great copy, which supplies higher detail and all the details the possibility requires to decide.
Since the internet user can not touch the item it is important that they get as much visual information as they need. The important thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. If you are just looking to generate leads, have the type they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords campaign. You need to invest the same amount of time, if not more, developing your landing page as you do creating your ad and producing your keywords. By creating efficient landing pages you can improve the general profitability of your campaigns. Improving the success of your project can allow you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and must not be disregarded.
If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you want the web surfer to click just two times, once on your advertisement, and once on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the internet user to click through to your landing page.