These marketers are overlooking a really important part of their AdWords project: the landing page. A great landing page is simply as important as a good ad, great keywords and strategic bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more lucrative and competitive.
When producing your landing page remember to make it specific to the ad that is sending the traffic. If an internet user clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the matching landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to buy your item you will most likely lose the sale. Preferably you want the internet user to click only twice, when on your ad, and once on your landing page to get to your order page.
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Remember that web surfers are restless. You require to offer them what they want with as little effort as possible on their part. For that reason, it is very important to constantly keep your original goal (conversions) in mind, along with to refer to the particular keywords and calls to action in your ad, when producing your landing page.
As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the features of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to develop some enjoyment in your service or product.
Bullets can be utilized to sum up all benefits the possibility will get from your product or service. They can also summarize all the issues your possibility is experiencing and that your product or service can solve.
Bullets, headings and subheadings are very crucial elements of your landing page. As I said above, web surfers are restless and spontaneous. They tend to be in a hurry and desire immediate satisfaction. As a result, they often just scan the page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. It is very important that you get all the benefits to the prospect consisted of in your headings, subheadings, and bullets, for this factor. Obviously there are likewise web surfers who will read your entire page, so you will need to have great copy, which offers higher detail and all the information the possibility requires to make a decision.
Images are normally really efficient, especially if you are selling a product. In this case ensure the surfer gets a great, clear appearance at the item. Since the internet user can not touch the product it is necessary that they get as much visual details as they need. Your copy must support your photos and your pictures ought to support your copy. The crucial thing is that the landing page is concentrated on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the functions and advantages of gold plated doorknobs.
Lastly, at some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. The surfer needs to only have to click through to your order page to offer their charge card information. Have the type they require to fill out on the landing page as well if you are just looking to generate leads.
The landing page is a very crucial element of a Google AdWords project. You ought to spend the same quantity of time, if not more, developing your landing page as you do creating your advertisement and generating your keywords. By creating effective landing pages you can enhance the general profitability of your projects. Improving the profitability of your project can permit you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your online search engine marketing and must not be ignored.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the web surfer to click just twice, when on your ad, and once on your landing page to get to your order page. As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the internet user to click through to your landing page.
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