In producing a Google AdWords project, advertisers often spend the majority of their time creating their advertisements and investigating their keywords. There is often little or no idea to where the internet user will be sent when the advertisement does its job and produces a click. Often marketers send out the internet user to the home page of their site, hoping the site will do the remainder of the work. These marketers are overlooking a very vital part of their AdWords project: the landing page. A great landing page is just as important as a good advertisement, excellent keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their campaigns more rewarding and competitive.
When creating your landing page remember to make it specific to the advertisement that is sending out the traffic. If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The function of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can convert the surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will probably lose the sale.. Preferably you want the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that internet users are restless. You require to provide them what they want with as little effort as possible on their part. For that reason, it is essential to always keep your original goal (conversions) in mind, in addition to to describe the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you require to explain all the advantages and functions of your product and services. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best method to do this is through a good headline. This headline ought to hook the prospect by attracting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to develop some excitement in your product or service.
Bullets can be used to sum up all advantages the possibility will gain from your item or service. They can likewise summarize all the problems your prospect is experiencing and that your product or service can solve.
Subheadings, headlines and bullets are really essential aspects of your landing page. As I stated above, surfers are impatient and spontaneous. They tend to be in a hurry and desire pleasure principle. As a result, they frequently only scan the page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. It is essential that you get all the advantages to the possibility included in your bullets, headings, and subheadings, for this reason. Obviously there are likewise web surfers who will read your entire page, so you will require to have good copy, which provides higher detail and all the information the possibility requires to decide.
Photos are normally really effective, especially if you are offering an item. In this case ensure the surfer gets a great, clear take a look at the product. Considering that the internet user can not touch the product it is very important that they get as much visual info as they require. Your copy must support your photos and your images must support your copy. The essential thing is that the landing page is concentrated on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are only looking to generate leads, have the kind they require to fill out on the landing page.
You ought to spend the very same quantity of time, if not more, producing your landing page as you do producing your advertisement and producing your keywords. By creating efficient landing pages you can enhance the general success of your campaigns.
If a web surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you want the surfer to click just two times, once on your advertisement, and once on your landing page to get to your order page. As I said before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its task by generating enough interest in the internet user to click through to your landing page.