These advertisers are overlooking a very essential part of their AdWords campaign: the landing page. An excellent landing page is just as important as a good ad, good keywords and strategic bidding. By producing an effective landing page advertisers can increase conversions, which will make their campaigns more successful and competitive.
When producing your landing page keep in mind to make it specific to the ad that is sending out the traffic. If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The function of your landing page is to convert those clicks into sales or leads. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Ideally you desire the surfer to click only two times, once on your advertisement, and when on your landing page to get to your order page.
Bear in mind that web surfers are restless. You require to provide what they desire with as little effort as possible on their part. For that reason, it is essential to constantly keep your initial objective (conversions) in mind, along with to describe the particular keywords and contacts us to action in your advertisement, when developing your landing page.
As I said previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to build some enjoyment in your service or product.
Use lots of bullets and lists in your copy to reveal your benefits and features. Bullets are basically small headlines. Bullets can be used to sum up all benefits the possibility will acquire from your services or product. They can also sum up all the issues your prospect is experiencing and that your service or product can solve.
Subheadings, headings and bullets are extremely important aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will need to have great copy, which provides higher information and all the information the prospect requires to make a decision.
Images are generally very effective, particularly if you are offering an item. In this case make sure the surfer gets a great, clear appearance at the product. Considering that the surfer can not touch the item it is important that they get as much visual info as they need. Your copy must support your pictures and your pictures should support your copy. The important thing is that the landing page is focused on what the prospect desires. So if the possibility is trying to find gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see photos of gold plated doorknobs, and only check out text that explains the features and benefits of gold plated doorknobs.
Finally, eventually you will need to request the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The web surfer must only need to click through to your order page to provide their charge card info. If you are only looking to create leads, have the kind they require to complete on the landing page too.
You should spend the exact same quantity of time, if not more, developing your landing page as you do producing your advertisement and creating your keywords. By producing effective landing pages you can enhance the general success of your projects.
If an internet user clicked an ad expecting to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the internet user to click just twice, when on your advertisement, and as soon as on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by generating adequate interest in the surfer to click through to your landing page.