In developing a Google AdWords project, advertisers often spend many of their time developing their advertisements and investigating their keywords. When the ad does its task and creates a click, there is typically little or no thought to where the web surfer will be sent. Often marketers send out the surfer to the home page of their website, hoping the website will do the rest of the work. These advertisers are disregarding a very fundamental part of their AdWords campaign: the landing page. A great landing page is just as crucial as a good ad, excellent keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more profitable and competitive.
When creating your landing page remember to make it particular to the advertisement that is sending out the traffic. Similar to everything else, the landing page should be extremely targeted. You better make sure the matching landing page has just that if an internet user clicked an ad expecting to discover gold plated doorknobs. There is nothing worse than having a client who is prepared to buy however can’t.
The function of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Ensure you can convert the web surfer within 3 clicks or less. If the surfer needs to click more than 3 times to purchase your item you will probably lose the sale. Preferably you desire the web surfer to click only two times, once on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are restless. You need to provide them what they desire with as little effort as possible on their part. For that reason, it is crucial to always keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and contacts us to action in your advertisement, when producing your landing page.
As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by generating sufficient interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your services or product.
Bullets can be utilized to summarize all benefits the possibility will gain from your item or service. They can also sum up all the problems your possibility is experiencing and that your item or service can fix.
Subheadings, bullets and headings are very essential elements of your landing page. If an internet user is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will need to have good copy, which offers higher information and all the information the prospect requires to make a choice.
Photos are usually very efficient, particularly if you are offering a product. In this case make sure the web surfer gets an excellent, clear look at the product. Considering that the surfer can not touch the item it is important that they get as much visual information as they require. Your copy needs to support your images and your pictures should support your copy. The important thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the features and benefits of gold plated doorknobs.
At some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The internet user must just need to click through to your order page to supply their credit card information. Have the kind they need to fill out on the landing page as well if you are just looking to generate leads.
The landing page is a very crucial element of a Google AdWords project. You must spend the same amount of time, if not more, creating your landing page as you do creating your ad and producing your keywords. By producing effective landing pages you can enhance the general profitability of your campaigns. Improving the success of your campaign can permit you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and should not be overlooked.
If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the web surfer to click only twice, when on your ad, and as soon as on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the web surfer to click through to your landing page.