In creating a Google AdWords project, advertisers typically invest the majority of their time developing their ads and researching their keywords. When the ad does its job and produces a click, there is typically little or no idea to where the internet user will be sent. Often advertisers send out the web surfer to the house page of their website, hoping the website will do the rest of the work. These advertisers are disregarding a really crucial part of their AdWords campaign: the landing page. A good landing page is just as important as a great advertisement, great keywords and strategic bidding. By producing an efficient landing page advertisers can increase conversions, which will make their projects more competitive and rewarding.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The role of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to purchase your item you will most likely lose the sale. Preferably you want the internet user to click just twice, when on your advertisement, and once on your landing page to get to your order page.
Bear in mind that surfers are restless. You require to give them what they desire with as little effort as possible on their part. Therefore, it is necessary to constantly keep your initial goal (conversions) in mind, along with to refer to the specific keywords and calls to action in your ad, when developing your landing page.
As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by producing sufficient interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The finest method to do this is through a great headline. This headline needs to hook the prospect by attracting her self-interest. What remains in it for her? How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these advantages with the functions of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to develop some enjoyment in your service or product.
Bullets can be used to sum up all benefits the prospect will acquire from your item or service. They can also sum up all the problems your prospect is experiencing and that your product or service can solve.
Subheadings, headlines and bullets are very important aspects of your landing page. As I stated above, internet users are restless and impulsive. They tend to be in a rush and want instantaneous satisfaction. As an outcome, they typically just scan the page. They will just read your heading, subheadings, and bullets if a web surfer is scanning your page. It is important that you get all the benefits to the prospect consisted of in your subheadings, headings, and bullets, for this reason. Obviously there are likewise internet users who will read your entire page, so you will require to have good copy, which offers higher information and all the details the possibility needs to decide.
Given that the web surfer can not touch the product it is important that they get as much visual info as they require. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see pictures of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to produce leads, have the form they require to fill out on the landing page.
You need to spend the exact same quantity of time, if not more, developing your landing page as you do developing your ad and producing your keywords. By creating effective landing pages you can enhance the total success of your projects.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Ideally you want the surfer to click just two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the surfer to click through to your landing page.