These marketers are overlooking a really essential part of their AdWords campaign: the landing page. A great landing page is just as essential as an excellent ad, great keywords and tactical bidding. By creating a reliable landing page marketers can increase conversions, which will make their projects more successful and competitive.
When developing your landing page keep in mind to make it specific to the ad that is sending out the traffic. If a web surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The function of your ad is to get clicks. The role of your landing page is to convert those clicks into sales or leads. Ensure you can convert the surfer within 3 clicks or less. If the surfer has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the surfer to click only twice, when on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that internet users are impatient. You need to provide them what they desire with as little effort as possible on their part. Therefore, it is important to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and contacts us to action in your advertisement, when developing your landing page.
As I said before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to construct some excitement in your product or service.
Bullets can be utilized to sum up all benefits the prospect will gain from your item or service. They can likewise sum up all the problems your possibility is experiencing and that your product or service can fix.
Subheadings, headings and bullets are extremely important elements of your landing page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will require to have great copy, which provides higher information and all the info the prospect requires to make a choice.
Since the surfer can not touch the product it is crucial that they get as much visual details as they require. The important thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that explains the functions and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The internet user ought to just need to click through to your order page to offer their credit card information. If you are just looking to produce leads, have the kind they need to fill out on the landing page as well.
The landing page is a really important element of a Google AdWords project. You ought to spend the exact same amount of time, if not more, creating your landing page as you do developing your ad and producing your keywords. By producing efficient landing pages you can enhance the overall profitability of your campaigns. Improving the profitability of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and must not be neglected.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the surfer to click just two times, once on your advertisement, and once on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing enough interest in the internet user to click through to your landing page.