In developing a Google AdWords campaign, advertisers often spend the majority of their time developing their ads and investigating their keywords. When the advertisement does its task and creates a click, there is frequently little or no idea to where the surfer will be sent. Frequently marketers send out the surfer to the web page of their site, hoping the site will do the rest of the work. These marketers are disregarding an extremely fundamental part of their AdWords campaign: the landing page. A great landing page is just as crucial as a good ad, good keywords and strategic bidding. By producing a reliable landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When developing your landing page keep in mind to make it specific to the ad that is sending the traffic. If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your advertisement is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make certain you can transform the web surfer within 3 clicks or less. If the internet user needs to click more than 3 times to buy your product you will most likely lose the sale. Ideally you want the internet user to click just twice, when on your ad, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are impatient. You need to provide them what they desire with as little effort as possible on their part. It is crucial to constantly keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I stated previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you need to explain all the benefits and functions of your item or service. It is very important to bear in mind that your landing page is your sales page.
Your advertisement did its job by generating enough interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. The finest method to do this is through a good headline. This heading should hook the possibility by attracting her self-interest. What’s in it for her? How will your services or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to develop some enjoyment in your product and services.
Usage lots of bullets and lists in your copy to show your benefits and functions. Bullets are basically tiny headings. Bullets can be utilized to summarize all benefits the possibility will acquire from your service or product. They can also sum up all the issues your prospect is experiencing and that your services or product can solve.
Bullets, subheadings and headings are extremely essential aspects of your landing page. As I stated above, surfers are spontaneous and impatient. They tend to be in a hurry and desire instant satisfaction. As an outcome, they typically just scan the page. They will only read your headline, subheadings, and bullets if a web surfer is scanning your page. It is very important that you get all the benefits to the prospect included in your subheadings, bullets, and headings, for this reason. Of course there are likewise internet users who will read your whole page, so you will need to have excellent copy, which offers greater detail and all the details the possibility needs to decide.
Pictures are typically very effective, especially if you are offering an item. In this case make certain the internet user gets a great, clear take a look at the product. Since the web surfer can not touch the product it is necessary that they get as much visual details as they need. Your copy needs to support your photos and your photos ought to support your copy. The crucial thing is that the landing page is concentrated on what the possibility wants. So if the prospect is trying to find gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to generate leads, have the form they require to fill out on the landing page.
The landing page is a really essential aspect of a Google AdWords campaign. You need to spend the exact same quantity of time, if not more, creating your landing page as you do developing your ad and generating your keywords. By creating reliable landing pages you can enhance the general success of your projects. Improving the profitability of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be ignored.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the surfer to click only two times, as soon as on your ad, and once on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the internet user to click through to your landing page.