These marketers are overlooking an extremely essential part of their AdWords campaign: the landing page. A good landing page is simply as essential as a great advertisement, good keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page keep in mind to make it particular to the advertisement that is sending the traffic. If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The function of your landing page is to transform those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the internet user to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Bear in mind that web surfers are impatient. You need to provide them what they want with as little effort as possible on their part. Therefore, it is crucial to constantly keep your original goal (conversions) in mind, as well as to describe the specific keywords and calls to action in your ad, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to finish the sale. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to describe all the benefits and features of your product and services. It is very important to bear in mind that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the prospect, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to build some enjoyment in your item or service.
Bullets can be utilized to summarize all benefits the prospect will gain from your product or service. They can also sum up all the problems your prospect is experiencing and that your product or service can fix.
Bullets, headings and subheadings are very essential aspects of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will need to have good copy, which offers greater detail and all the details the possibility needs to make a choice.
Considering that the internet user can not touch the product it is crucial that they get as much visual info as they need. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to generate leads, have the type they require to fill out on the landing page.
The landing page is an extremely important aspect of a Google AdWords project. You need to invest the very same amount of time, if not more, producing your landing page as you do developing your ad and producing your keywords. By producing efficient landing pages you can improve the overall profitability of your projects. Improving the success of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and ought to not be neglected.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the web surfer to click just two times, when on your advertisement, and when on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the surfer to click through to your landing page.