These marketers are disregarding a really important part of their AdWords project: the landing page. An excellent landing page is just as important as an excellent ad, great keywords and tactical bidding. By developing an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page remember to make it specific to the ad that is sending out the traffic. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you desire the surfer to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page.
Keep in mind that surfers are restless. You require to offer them what they desire with as little effort as possible on their part. Therefore, it is very important to always keep your initial goal (conversions) in mind, in addition to to describe the specific keywords and calls to action in your ad, when producing your landing page.
As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. The finest way to do this is through a good headline. This heading must hook the possibility by appealing to her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to develop some excitement in your service or product.
Bullets can be utilized to sum up all advantages the possibility will get from your product or service. They can also summarize all the issues your possibility is experiencing and that your product or service can resolve.
Subheadings, headlines and bullets are very important elements of your landing page. As I said above, web surfers are impulsive and restless. They tend to be in a rush and want instantaneous gratification. As an outcome, they frequently only scan the page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the prospect included in your bullets, subheadings, and headlines, for this factor. Obviously there are also surfers who will read your entire page, so you will require to have great copy, which offers higher detail and all the details the prospect requires to make a choice.
Pictures are generally really effective, particularly if you are selling an item. In this case make certain the web surfer gets a great, clear take a look at the item. Since the web surfer can not touch the item it is important that they get as much visual details as they need. Your copy must support your photos and your photos ought to support your copy. The essential thing is that the landing page is concentrated on what the prospect wants. So if the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see images of gold plated doorknobs, and only check out text that explains the functions and benefits of gold plated doorknobs.
Finally, eventually you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The web surfer needs to only have to click through to your order page to supply their charge card details. Have the form they need to fill out on the landing page as well if you are just looking to generate leads.
The landing page is an extremely essential aspect of a Google AdWords project. You need to invest the exact same quantity of time, if not more, developing your landing page as you do producing your ad and generating your keywords. By producing reliable landing pages you can improve the overall profitability of your projects. Improving the success of your project can enable you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be ignored.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the web surfer to click just two times, as soon as on your ad, and once on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the surfer to click through to your landing page.