In producing a Google AdWords project, marketers typically spend the majority of their time developing their advertisements and investigating their keywords. When the ad does its task and creates a click, there is often little or no idea to where the surfer will be sent. Frequently advertisers send the surfer to the home page of their site, hoping the website will do the remainder of the work. These advertisers are overlooking a very important part of their AdWords campaign: the landing page. A great landing page is just as essential as a good ad, excellent keywords and strategic bidding. By producing an effective landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When producing your landing page remember to make it specific to the advertisement that is sending the traffic. As with everything else, the landing page must be highly targeted. If a surfer clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. There is nothing even worse than having a consumer who is ready to purchase however can’t.
The role of your landing page is to transform those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the surfer to click just two times, when on your ad, and when on your landing page to get to your order page.
Keep in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is crucial to constantly keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when developing your landing page.
As I stated in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some enjoyment in your service or product.
Use lots of bullets and lists in your copy to show your advantages and features. Bullets are essentially tiny headings. Bullets can be used to sum up all advantages the prospect will acquire from your product or service. They can also summarize all the problems your possibility is experiencing and that your item or service can solve.
Subheadings, bullets and headlines are extremely important aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will need to have great copy, which provides higher detail and all the details the prospect requires to make a decision.
Images are typically very effective, specifically if you are offering an item. In this case make certain the internet user gets a good, clear take a look at the product. Given that the internet user can not touch the product it is important that they get as much visual information as they require. Your copy should support your images and your photos should support your copy. The essential thing is that the landing page is concentrated on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they only see photos of gold plated doorknobs, and just check out text that describes the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are just looking to generate leads, have the form they require to fill out on the landing page.
You need to invest the very same amount of time, if not more, developing your landing page as you do creating your ad and creating your keywords. By developing efficient landing pages you can enhance the general profitability of your campaigns.
If a surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you want the surfer to click just twice, as soon as on your advertisement, and as soon as on your landing page to get to your order page. As I said before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the internet user to click through to your landing page.