These marketers are overlooking a very important part of their AdWords campaign: the landing page. An excellent landing page is just as essential as an excellent advertisement, great keywords and tactical bidding. By producing a reliable landing page marketers can increase conversions, which will make their projects more lucrative and competitive.
When developing your landing page remember to make it particular to the advertisement that is sending out the traffic. If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into leads or sales. If the internet user has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you want the web surfer to click just twice, once on your advertisement, and once on your landing page to get to your order page.
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Keep in mind that internet users are restless. You require to provide what they want with as little effort as possible on their part. Therefore, it is very important to constantly keep your original goal (conversions) in mind, along with to describe the specific keywords and contacts us to action in your advertisement, when producing your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you need to describe all the benefits and features of your product or service. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating enough interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to construct some enjoyment in your service or product.
Bullets can be utilized to sum up all advantages the prospect will acquire from your item or service. They can also sum up all the problems your possibility is experiencing and that your item or service can fix.
Bullets, headings and subheadings are very essential aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will require to have excellent copy, which provides higher detail and all the information the possibility needs to make a decision.
Given that the internet user can not touch the product it is essential that they get as much visual information as they require. The important thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see photos of gold plated doorknobs, and only check out text that explains the functions and advantages of gold plated doorknobs.
Lastly, at some time you will need to ask for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user must just need to click through to your order page to offer their credit card info. If you are just looking to generate leads, have the kind they require to fill out on the landing page.
You must invest the same amount of time, if not more, creating your landing page as you do developing your ad and generating your keywords. By producing effective landing pages you can enhance the overall profitability of your projects.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the internet user to click just twice, when on your advertisement, and as soon as on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the web surfer to click through to your landing page.
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