In creating a Google AdWords campaign, advertisers typically spend the majority of their time creating their ads and researching their keywords. When the advertisement does its job and generates a click, there is typically little or no idea to where the internet user will be sent out. Often marketers send out the internet user to the web page of their site, hoping the site will do the remainder of the work. These marketers are neglecting a really essential part of their AdWords project: the landing page. A good landing page is just as essential as a good ad, great keywords and tactical bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page keep in mind to make it particular to the advertisement that is sending the traffic. If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The function of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Ensure you can convert the surfer within 3 clicks or less. If the internet user needs to click more than 3 times to purchase your item you will probably lose the sale. Ideally you want the web surfer to click just twice, once on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Remember that surfers are impatient. You require to provide what they want with as little effort as possible on their part. For that reason, it is very important to always keep your original objective (conversions) in mind, as well as to describe the particular keywords and calls to action in your ad, when producing your landing page.
As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through a great headline. This headline must hook the prospect by appealing to her self-interest. What’s in it for her? How will your product or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to construct some excitement in your services or product.
Usage a lot of bullets and lists in your copy to show your benefits and functions. Bullets are essentially tiny headings. Bullets can be utilized to sum up all benefits the prospect will get from your service or product. They can also sum up all the issues your possibility is experiencing which your item or service can fix.
Subheadings, headlines and bullets are really essential elements of your landing page. As I said above, surfers are spontaneous and restless. They tend to be in a hurry and desire immediate gratification. As an outcome, they frequently just scan the page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is very important that you get all the benefits to the prospect included in your subheadings, bullets, and headings, for this factor. Of course there are likewise internet users who will read your entire page, so you will need to have great copy, which supplies greater detail and all the details the possibility needs to make a choice.
Considering that the surfer can not touch the product it is important that they get as much visual information as they require. The crucial thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they just see images of gold plated doorknobs, and just read text that describes the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to generate leads, have the kind they need to fill out on the landing page.
You must spend the same amount of time, if not more, creating your landing page as you do producing your ad and producing your keywords. By developing effective landing pages you can improve the general success of your campaigns.
If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you desire the surfer to click only two times, once on your ad, and when on your landing page to get to your order page. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the surfer to click through to your landing page.