In developing a Google AdWords project, marketers typically spend many of their time producing their ads and researching their keywords. There is frequently little or no idea to where the web surfer will be sent when the ad does its job and creates a click. Frequently marketers send out the web surfer to the web page of their site, hoping the site will do the rest of the work. These advertisers are neglecting an extremely essential part of their AdWords campaign: the landing page. A great landing page is simply as important as an excellent ad, great keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and successful.
When developing your landing page keep in mind to make it specific to the advertisement that is sending out the traffic. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The role of your landing page is to convert those clicks into leads or sales. If the web surfer has to click more than 3 times to buy your item you will most likely lose the sale. Preferably you desire the surfer to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page.
Remember that internet users are impatient. You require to give them what they desire with as little effort as possible on their part. For that reason, it is necessary to constantly keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when developing your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and functions of your product and services. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these benefits with the functions of your product or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to construct some excitement in your services or product.
Bullets can be utilized to summarize all benefits the prospect will acquire from your item or service. They can likewise summarize all the problems your prospect is experiencing and that your item or service can resolve.
Subheadings, bullets and headings are really important aspects of your landing page. If a surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will require to have great copy, which provides greater information and all the information the possibility requires to make a decision.
Because the internet user can not touch the item it is important that they get as much visual details as they need. The crucial thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see pictures of gold plated doorknobs, and just check out text that describes the functions and benefits of gold plated doorknobs.
At some point you will need to ask for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The surfer ought to only have to click through to your order page to supply their credit card info. If you are just aiming to create leads, have the form they require to fill out on the landing page also.
The landing page is an extremely essential element of a Google AdWords campaign. You ought to invest the same amount of time, if not more, developing your landing page as you do creating your ad and generating your keywords. By creating reliable landing pages you can enhance the general success of your campaigns. Improving the success of your campaign can allow you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and should not be overlooked.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the internet user to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I said before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the internet user to click through to your landing page.