In creating a Google AdWords project, advertisers often invest the majority of their time developing their advertisements and researching their keywords. There is frequently little or no thought to where the surfer will be sent out when the ad does its task and generates a click. Often advertisers send the internet user to the house page of their site, hoping the website will do the rest of the work. These marketers are neglecting a really crucial part of their AdWords project: the landing page. An excellent landing page is simply as important as a great ad, excellent keywords and tactical bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When producing your landing page remember to make it particular to the advertisement that is sending out the traffic. If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your landing page is to convert those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your item you will probably lose the sale. Preferably you want the surfer to click just twice, when on your ad, and when on your landing page to get to your order page.
Remember that internet users are restless. You need to provide what they want with as little effort as possible on their part. Therefore, it is very important to always keep your original objective (conversions) in mind, as well as to describe the specific keywords and calls to action in your ad, when developing your landing page.
As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by generating enough interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to construct some enjoyment in your item or service.
Bullets can be utilized to summarize all benefits the prospect will get from your item or service. They can also sum up all the issues your prospect is experiencing and that your item or service can fix.
Subheadings, bullets and headlines are very important aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will require to have good copy, which supplies higher detail and all the details the possibility needs to make a choice.
Pictures are usually extremely effective, especially if you are offering an item. In this case ensure the surfer gets an excellent, clear take a look at the item. Because the internet user can not touch the item it is necessary that they get as much visual info as they need. Your copy should support your photos and your photos ought to support your copy. The important thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see photos of gold plated doorknobs, and only read text that describes the functions and advantages of gold plated doorknobs.
Lastly, eventually you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the surfer to click through to another page and attempt to close the sale there. You need to close the sale on your landing page. The surfer needs to just have to click through to your order page to supply their charge card information. If you are just seeking to create leads, have the kind they require to fill out on the landing page also.
The landing page is a very crucial element of a Google AdWords campaign. You need to spend the same amount of time, if not more, producing your landing page as you do producing your advertisement and generating your keywords. By producing efficient landing pages you can enhance the overall success of your projects. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your online search engine marketing and must not be overlooked.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you want the web surfer to click just two times, once on your advertisement, and when on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by generating enough interest in the web surfer to click through to your landing page.