In developing a Google AdWords campaign, marketers frequently spend the majority of their time creating their advertisements and researching their keywords. There is frequently little or no idea to where the internet user will be sent out when the advertisement does its job and produces a click. Often advertisers send the surfer to the web page of their site, hoping the website will do the remainder of the work. These advertisers are disregarding a very vital part of their AdWords campaign: the landing page. An excellent landing page is simply as crucial as a great ad, excellent keywords and tactical bidding. By producing an effective landing page marketers can increase conversions, which will make their campaigns more competitive and profitable.
When producing your landing page keep in mind to make it particular to the advertisement that is sending the traffic. If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has simply that.
The role of your ad is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Make sure you can transform the web surfer within 3 clicks or less. If the internet user has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you desire the surfer to click only two times, once on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that web surfers are restless. You require to give them what they want with as little effort as possible on their part. Therefore, it is necessary to always keep your initial goal (conversions) in mind, as well as to describe the specific keywords and calls to action in your ad, when creating your landing page.
The landing page is where you will utilize all your copywriting abilities to finish the sale. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you need to discuss all the advantages and functions of your item or service. It is crucial to remember that your landing page is your sales page.
Your ad did its job by generating adequate interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to finish the sale. The very best method to do this is through an excellent heading. This heading should hook the possibility by appealing to her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these advantages with the functions of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and attempt to build some excitement in your service or product.
Bullets can be utilized to summarize all benefits the prospect will get from your item or service. They can also summarize all the problems your possibility is experiencing and that your item or service can resolve.
Bullets, headings and subheadings are very important aspects of your landing page. As I stated above, surfers are impulsive and restless. They tend to be in a rush and desire instant gratification. As an outcome, they often only scan the page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. It is essential that you get all the advantages to the prospect consisted of in your headings, subheadings, and bullets, for this reason. Of course there are also internet users who will read your whole page, so you will need to have good copy, which provides higher information and all the details the prospect requires to decide.
Photos are normally very effective, especially if you are offering an item. In this case ensure the surfer gets a great, clear look at the product. Because the surfer can not touch the product it is necessary that they get as much visual info as they need. Your copy needs to support your images and your photos need to support your copy. The crucial thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
At some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The web surfer ought to only need to click through to your order page to offer their credit card details. Have the form they require to fill out on the landing page as well if you are only looking to generate leads.
The landing page is an extremely important aspect of a Google AdWords campaign. You must invest the very same quantity of time, if not more, developing your landing page as you do creating your advertisement and creating your keywords. By creating reliable landing pages you can improve the total success of your campaigns. Improving the success of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an important part of your online search engine marketing and must not be overlooked.
If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that. Preferably you desire the surfer to click just twice, when on your ad, and once on your landing page to get to your order page. As I said previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page.