These advertisers are disregarding an extremely essential part of their AdWords campaign: the landing page. An excellent landing page is simply as important as an excellent ad, great keywords and tactical bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more rewarding and competitive.
When producing your landing page remember to make it particular to the advertisement that is sending the traffic. Just like everything else, the landing page must be highly targeted. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make certain the corresponding landing page has simply that. There is nothing even worse than having a customer who is all set to buy but can’t.
The role of your advertisement is to get clicks. The function of your landing page is to convert those clicks into sales or leads. Make certain you can convert the web surfer within 3 clicks or less. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Preferably you desire the web surfer to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that web surfers are restless. You need to offer them what they want with as little effort as possible on their part. Therefore, it is very important to constantly keep your original objective (conversions) in mind, in addition to to refer to the particular keywords and contacts us to action in your advertisement, when producing your landing page.
As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more advantages for the prospect, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to construct some enjoyment in your services or product.
Bullets can be utilized to summarize all benefits the possibility will acquire from your item or service. They can also sum up all the problems your prospect is experiencing and that your item or service can fix.
Subheadings, bullets and headlines are very essential elements of your landing page. As I said above, web surfers are impatient and spontaneous. They tend to be in a hurry and desire pleasure principle. As a result, they typically just scan the page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. It is important that you get all the advantages to the possibility consisted of in your bullets, headings, and subheadings, for this factor. Naturally there are also surfers who will read your whole page, so you will require to have good copy, which provides greater information and all the info the prospect requires to decide.
Since the internet user can not touch the product it is important that they get as much visual info as they need. The essential thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they just see images of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. If you are just looking to produce leads, have the kind they require to fill out on the landing page.
The landing page is a very important element of a Google AdWords project. You need to spend the same amount of time, if not more, developing your landing page as you do producing your ad and producing your keywords. By developing effective landing pages you can enhance the general profitability of your campaigns. Improving the success of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your search engine marketing and ought to not be neglected.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the surfer to click only two times, once on your advertisement, and once on your landing page to get to your order page. As I stated previously, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the surfer to click through to your landing page.