These advertisers are overlooking an extremely essential part of their AdWords project: the landing page. A good landing page is simply as important as a good ad, great keywords and strategic bidding. By creating an efficient landing page advertisers can increase conversions, which will make their campaigns more rewarding and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Ensure you can transform the web surfer within 3 clicks or less. If the internet user has to click more than 3 times to buy your item you will probably lose the sale. Preferably you want the internet user to click just twice, once on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is crucial to constantly keep your initial objective (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when creating your landing page.
As I stated previously, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing sufficient interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to develop some enjoyment in your services or product.
Usage a lot of bullets and lists in your copy to show your benefits and functions. Bullets are basically mini headings. Bullets can be used to sum up all benefits the prospect will acquire from your product and services. They can likewise sum up all the issues your possibility is experiencing and that your product or service can fix.
Headlines, bullets and subheadings are very crucial aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will need to have great copy, which provides higher information and all the info the prospect requires to make a choice.
Since the web surfer can not touch the item it is crucial that they get as much visual information as they need. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they just see pictures of gold plated doorknobs, and just read text that explains the features and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to produce leads, have the type they need to fill out on the landing page.
The landing page is a very crucial element of a Google AdWords project. You should spend the very same quantity of time, if not more, creating your landing page as you do creating your ad and producing your keywords. By producing effective landing pages you can improve the overall profitability of your campaigns. Improving the success of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your search engine marketing and ought to not be neglected.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Preferably you desire the surfer to click only twice, once on your ad, and once on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page.