In producing a Google AdWords project, advertisers frequently spend many of their time producing their ads and researching their keywords. There is often little or no idea to where the internet user will be sent out when the ad does its task and generates a click. Often advertisers send out the web surfer to the web page of their site, hoping the site will do the remainder of the work. These marketers are overlooking a really fundamental part of their AdWords project: the landing page. An excellent landing page is just as crucial as an excellent advertisement, good keywords and tactical bidding. By producing an efficient landing page advertisers can increase conversions, which will make their projects more competitive and lucrative.
When producing your landing page remember to make it specific to the ad that is sending the traffic. As with whatever else, the landing page should be extremely targeted. If a surfer clicked an ad anticipating to find gold plated doorknobs, then you better ensure the corresponding landing page has simply that. There is absolutely nothing worse than having a customer who is ready to buy however can’t.
The function of your advertisement is to get clicks. The function of your landing page is to convert those clicks into leads or sales. Ensure you can transform the surfer within 3 clicks or less. If the web surfer has to click more than 3 times to buy your product you will most likely lose the sale. Ideally you desire the web surfer to click just twice, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that web surfers are restless. You require to provide them what they want with as little effort as possible on their part. Therefore, it is essential to constantly keep your initial goal (conversions) in mind, along with to describe the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated before, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the space you require to discuss all the benefits and features of your services or product. It is important to bear in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. The finest way to do this is through a good headline. This heading needs to hook the prospect by interesting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to construct some enjoyment in your product and services.
Bullets can be utilized to sum up all advantages the prospect will gain from your item or service. They can likewise sum up all the problems your prospect is experiencing and that your product or service can solve.
Headings, subheadings and bullets are really crucial aspects of your landing page. If an internet user is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are also web surfers who will read your whole page, so you will require to have excellent copy, which supplies higher information and all the details the possibility requires to make a choice.
Images are generally extremely efficient, especially if you are offering an item. In this case make certain the surfer gets a great, clear appearance at the item. Given that the internet user can not touch the item it is important that they get as much visual info as they require. Your copy should support your images and your photos need to support your copy. The crucial thing is that the landing page is focused on what the possibility desires. So if the prospect is trying to find gold plated doorknobs, then when they click your advertisement they must go to a landing page where they just see pictures of gold plated doorknobs, and only read text that describes the functions and advantages of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to generate leads, have the kind they require to fill out on the landing page.
The landing page is a really essential element of a Google AdWords project. You should spend the exact same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By creating effective landing pages you can enhance the general success of your campaigns. Improving the profitability of your campaign can permit you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your search engine marketing and need to not be ignored.
If a web surfer clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the surfer to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. As I said in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the web surfer to click through to your landing page.