These advertisers are neglecting an extremely essential part of their AdWords campaign: the landing page. An excellent landing page is simply as essential as an excellent advertisement, good keywords and strategic bidding. By producing a reliable landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When producing your landing page keep in mind to make it particular to the advertisement that is sending the traffic. If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can transform the internet user within 3 clicks or less. If the web surfer has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you desire the web surfer to click only twice, when on your ad, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are restless. You require to offer them what they desire with as little effort as possible on their part. Therefore, it is essential to constantly keep your original objective (conversions) in mind, in addition to to refer to the particular keywords and calls to action in your advertisement, when creating your landing page.
As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing adequate interest in the internet user to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the features of your item or service. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and attempt to develop some excitement in your service or product.
Usage lots of bullets and lists in your copy to show your benefits and features. Bullets are basically mini headlines. Bullets can be used to sum up all advantages the possibility will get from your item or service. They can likewise summarize all the problems your possibility is experiencing which your services or product can resolve.
Headings, bullets and subheadings are extremely crucial elements of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your whole page, so you will need to have good copy, which provides greater information and all the details the possibility requires to make a decision.
Photos are typically very effective, specifically if you are selling a product. In this case make certain the surfer gets a good, clear take a look at the item. Given that the web surfer can not touch the product it is very important that they get as much visual info as they require. Your copy should support your images and your photos ought to support your copy. The crucial thing is that the landing page is concentrated on what the possibility desires. So if the possibility is searching for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
Finally, at some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The surfer should only need to click through to your order page to provide their credit card info. If you are just looking to create leads, have the kind they require to fill out on the landing page.
You need to invest the exact same amount of time, if not more, producing your landing page as you do developing your advertisement and producing your keywords. By creating reliable landing pages you can enhance the overall success of your campaigns.
If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you want the internet user to click just two times, once on your advertisement, and when on your landing page to get to your order page. As I stated previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing sufficient interest in the web surfer to click through to your landing page.