In developing a Google AdWords project, marketers frequently invest most of their time developing their advertisements and researching their keywords. There is frequently little or no idea to where the surfer will be sent out when the advertisement does its job and creates a click. Frequently advertisers send out the internet user to the web page of their site, hoping the website will do the remainder of the work. These marketers are disregarding an extremely vital part of their AdWords project: the landing page. A great landing page is just as crucial as an excellent advertisement, good keywords and strategic bidding. By developing an efficient landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When creating your landing page keep in mind to make it particular to the advertisement that is sending the traffic. Just like everything else, the landing page must be extremely targeted. If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you much better make certain the corresponding landing page has just that. There is absolutely nothing worse than having a consumer who is prepared to buy however can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make sure you can convert the surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to purchase your item you will probably lose the sale.. Preferably you desire the web surfer to click just twice, when on your advertisement, and when on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that internet users are impatient. You need to give them what they want with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your ad, when developing your landing page.
As I said in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by generating adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your services or product.
Bullets can be used to sum up all benefits the possibility will get from your item or service. They can also summarize all the issues your possibility is experiencing and that your product or service can fix.
Subheadings, headings and bullets are really crucial aspects of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your entire page, so you will need to have great copy, which supplies higher detail and all the info the possibility requires to make a choice.
Pictures are typically extremely efficient, especially if you are selling an item. In this case ensure the web surfer gets a great, clear take a look at the product. Given that the web surfer can not touch the item it is crucial that they get as much visual information as they need. Your copy should support your images and your images should support your copy. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see pictures of gold plated doorknobs, and just read text that describes the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are just looking to create leads, have the kind they need to fill out on the landing page.
You need to invest the very same quantity of time, if not more, producing your landing page as you do creating your advertisement and creating your keywords. By producing efficient landing pages you can improve the overall success of your campaigns.
If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that. Ideally you desire the web surfer to click just twice, when on your ad, and when on your landing page to get to your order page. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the surfer to click through to your landing page.