In creating a Google AdWords project, marketers frequently spend most of their time producing their advertisements and investigating their keywords. When the advertisement does its job and generates a click, there is frequently little or no thought to where the surfer will be sent out. Often advertisers send out the internet user to the web page of their site, hoping the website will do the rest of the work. These advertisers are disregarding a really vital part of their AdWords project: the landing page. An excellent landing page is just as crucial as a good ad, good keywords and tactical bidding. By producing a reliable landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending the traffic. Just like everything else, the landing page need to be extremely targeted. You much better make sure the matching landing page has simply that if a surfer clicked an ad anticipating to find gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is prepared to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Ensure you can convert the surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will probably lose the sale.. Ideally you desire the internet user to click only two times, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that surfers are restless. You require to provide them what they desire with as little effort as possible on their part. For that reason, it is essential to always keep your initial objective (conversions) in mind, as well as to describe the specific keywords and contacts us to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is in your landing page where you have all the room you require to describe all the advantages and functions of your service or product. It is necessary to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to expand on your heading in your copy with more advantages for the possibility, and support these advantages with the features of your item or service. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to build some excitement in your services or product.
Usage plenty of bullets and lists in your copy to show your benefits and features. Bullets are basically tiny headings. Bullets can be used to sum up all benefits the prospect will acquire from your item or service. They can likewise sum up all the issues your possibility is experiencing which your product or service can solve.
Bullets, subheadings and headings are really essential elements of your landing page. If an internet user is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise surfers who will read your entire page, so you will need to have excellent copy, which offers higher detail and all the info the prospect requires to make a choice.
Because the internet user can not touch the product it is important that they get as much visual details as they need. The crucial thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they just see images of gold plated doorknobs, and just check out text that explains the functions and advantages of gold plated doorknobs.
Finally, at some point you will require to request for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. The surfer must only have to click through to your order page to offer their charge card information. If you are only looking to generate leads, have the type they need to fill out on the landing page.
The landing page is a really important element of a Google AdWords project. You ought to invest the very same quantity of time, if not more, producing your landing page as you do producing your ad and creating your keywords. By producing efficient landing pages you can improve the total success of your campaigns. Improving the success of your project can permit you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your search engine marketing and must not be disregarded.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the surfer to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I said before, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page.
Pat Flynn SamCart