In producing a Google AdWords project, marketers frequently invest the majority of their time creating their ads and researching their keywords. When the ad does its task and creates a click, there is frequently little or no thought to where the surfer will be sent. Typically advertisers send out the web surfer to the web page of their site, hoping the site will do the rest of the work. These advertisers are overlooking a really important part of their AdWords campaign: the landing page. A great landing page is just as essential as an excellent ad, great keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and rewarding.
When developing your landing page keep in mind to make it specific to the ad that is sending out the traffic. If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The function of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Ensure you can convert the internet user within 3 clicks or less. , if the surfer has to click more than 3 times to buy your item you will probably lose the sale.. Preferably you desire the web surfer to click just twice, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that internet users are restless. You require to provide what they desire with as little effort as possible on their part. It is crucial to constantly keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I said in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you need to discuss all the benefits and features of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to construct some excitement in your product and services.
Use a lot of bullets and lists in your copy to show your advantages and features. Bullets are essentially mini headings. Bullets can be used to summarize all advantages the possibility will acquire from your item or service. They can likewise summarize all the issues your possibility is experiencing and that your product or service can resolve.
Bullets, subheadings and headings are extremely crucial aspects of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your whole page, so you will require to have great copy, which supplies higher information and all the details the prospect needs to make a decision.
Because the surfer can not touch the item it is crucial that they get as much visual details as they require. The important thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that describes the functions and benefits of gold plated doorknobs.
Finally, at some point you will require to request for the sale. This all requirements to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. The web surfer ought to just have to click through to your order page to supply their credit card info. If you are only looking to produce leads, have the type they need to fill out on the landing page.
The landing page is an extremely essential element of a Google AdWords campaign. You should spend the same amount of time, if not more, creating your landing page as you do creating your ad and generating your keywords. By developing effective landing pages you can improve the total success of your projects. Improving the profitability of your campaign can enable you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your search engine marketing and should not be disregarded.
If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you desire the web surfer to click just twice, when on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by creating adequate interest in the internet user to click through to your landing page.
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