In creating a Google AdWords project, advertisers typically invest many of their time producing their ads and researching their keywords. When the ad does its job and produces a click, there is frequently little or no thought to where the surfer will be sent out. Often advertisers send the web surfer to the web page of their site, hoping the website will do the rest of the work. These advertisers are neglecting a really essential part of their AdWords campaign: the landing page. A good landing page is simply as crucial as a good advertisement, excellent keywords and tactical bidding. By producing an effective landing page advertisers can increase conversions, which will make their projects more competitive and successful.
When creating your landing page keep in mind to make it particular to the ad that is sending the traffic. If a web surfer clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that.
The function of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make certain you can convert the surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to buy your item you will probably lose the sale.. Ideally you want the internet user to click just twice, when on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that internet users are impatient. You require to provide what they want with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I said before, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the space you need to explain all the benefits and functions of your service or product. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by generating enough interest in the internet user to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The very best method to do this is through a good heading. This heading should hook the possibility by appealing to her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these benefits with the features of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to build some excitement in your product and services.
Bullets can be utilized to sum up all advantages the prospect will acquire from your item or service. They can also sum up all the issues your prospect is experiencing and that your item or service can resolve.
Subheadings, headings and bullets are extremely important aspects of your landing page. As I stated above, web surfers are restless and spontaneous. They tend to be in a rush and want instantaneous satisfaction. As a result, they often just scan the page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the prospect consisted of in your subheadings, bullets, and headlines, for this factor. Obviously there are likewise internet users who will read your entire page, so you will need to have good copy, which supplies higher detail and all the info the possibility needs to make a decision.
Since the surfer can not touch the product it is crucial that they get as much visual info as they require. The crucial thing is that the landing page is focused on what the possibility desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they need to go to a landing page where they just see images of gold plated doorknobs, and only check out text that describes the functions and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to produce leads, have the form they require to fill out on the landing page.
The landing page is a very important element of a Google AdWords campaign. You should spend the same quantity of time, if not more, developing your landing page as you do creating your advertisement and creating your keywords. By producing reliable landing pages you can enhance the general success of your campaigns. Improving the profitability of your campaign can allow you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your online search engine marketing and need to not be neglected.
If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Preferably you want the internet user to click just twice, as soon as on your advertisement, and once on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the internet user to click through to your landing page.
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