These advertisers are neglecting an extremely crucial part of their AdWords campaign: the landing page. An excellent landing page is simply as important as an excellent ad, great keywords and tactical bidding. By developing a reliable landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page keep in mind to make it specific to the ad that is sending the traffic. As with everything else, the landing page need to be extremely targeted. You much better make sure the corresponding landing page has simply that if a surfer clicked an advertisement expecting to find gold plated doorknobs. There is absolutely nothing worse than having a client who is all set to buy but can’t.
The role of your ad is to get clicks. The role of your landing page is to convert those clicks into leads or sales. Make certain you can convert the web surfer within 3 clicks or less. , if the surfer has to click more than 3 times to purchase your item you will most likely lose the sale.. Ideally you want the surfer to click only two times, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that surfers are impatient. You need to provide what they want with as little effort as possible on their part. It is important to always keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
The landing page is where you will use all your copywriting skills to complete the sale. As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is in your landing page where you have all the room you need to discuss all the benefits and features of your services or product. It is essential to keep in mind that your landing page is your sales page.
Your ad did its task by producing enough interest in the internet user to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these advantages with the functions of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to construct some excitement in your product or service.
Use plenty of bullets and lists in your copy to show your advantages and functions. Bullets are basically small headlines. Bullets can be used to summarize all benefits the possibility will get from your services or product. They can likewise summarize all the problems your prospect is experiencing which your product or service can resolve.
Subheadings, bullets and headlines are really crucial elements of your landing page. If an internet user is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will need to have great copy, which provides greater information and all the information the possibility requires to make a decision.
Considering that the web surfer can not touch the item it is essential that they get as much visual information as they require. The important thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only read text that explains the functions and advantages of gold plated doorknobs.
Lastly, at some time you will require to request the sale. This all needs to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The web surfer ought to just need to click through to your order page to offer their charge card info. If you are just aiming to generate leads, have the type they need to complete on the landing page too.
The landing page is a very essential element of a Google AdWords project. You need to spend the exact same quantity of time, if not more, producing your landing page as you do developing your advertisement and creating your keywords. By creating reliable landing pages you can improve the total success of your projects. Improving the success of your project can allow you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and ought to not be overlooked.
If an internet user clicked an ad expecting to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Ideally you desire the surfer to click only twice, once on your advertisement, and as soon as on your landing page to get to your order page. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating sufficient interest in the web surfer to click through to your landing page.
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