These advertisers are overlooking an extremely essential part of their AdWords project: the landing page. A good landing page is just as essential as a good advertisement, great keywords and strategic bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When producing your landing page keep in mind to make it specific to the ad that is sending out the traffic. Similar to everything else, the landing page must be extremely targeted. You much better make sure the matching landing page has just that if a surfer clicked an ad anticipating to find gold plated doorknobs. There is nothing even worse than having a consumer who is prepared to buy however can’t.
The function of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Ensure you can convert the surfer within 3 clicks or less. If the internet user has to click more than 3 times to purchase your item you will probably lose the sale. Ideally you want the surfer to click just two times, as soon as on your ad, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
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Keep in mind that surfers are impatient. You need to offer them what they desire with as little effort as possible on their part. For that reason, it is essential to always keep your initial objective (conversions) in mind, in addition to to refer to the specific keywords and calls to action in your ad, when developing your landing page.
As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the internet user to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these benefits with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the possibility interested and try to build some excitement in your services or product.
Usage lots of bullets and lists in your copy to reveal your advantages and functions. Bullets are essentially small headings. Bullets can be utilized to summarize all advantages the possibility will get from your product and services. They can likewise summarize all the problems your possibility is experiencing and that your product or service can solve.
Subheadings, bullets and headings are extremely important elements of your landing page. As I stated above, surfers are impulsive and restless. They tend to be in a hurry and want pleasure principle. As an outcome, they often just scan the page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is necessary that you get all the advantages to the possibility included in your subheadings, bullets, and headings, for this reason. Naturally there are also internet users who will read your entire page, so you will need to have good copy, which supplies greater information and all the info the possibility requires to decide.
Images are generally very efficient, particularly if you are offering a product. In this case make sure the internet user gets a good, clear take a look at the product. Since the internet user can not touch the product it is essential that they get as much visual info as they require. Your copy must support your images and your images ought to support your copy. The essential thing is that the landing page is focused on what the possibility desires. So if the possibility is searching for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see images of gold plated doorknobs, and only check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are only looking to produce leads, have the type they need to fill out on the landing page.
You ought to invest the same quantity of time, if not more, producing your landing page as you do producing your advertisement and producing your keywords. By producing efficient landing pages you can enhance the general profitability of your campaigns.
If an internet user clicked an advertisement anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has simply that. Preferably you want the web surfer to click just two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated previously, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its job by creating adequate interest in the web surfer to click through to your landing page.
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