In developing a Google AdWords project, marketers typically invest most of their time developing their advertisements and researching their keywords. When the ad does its job and creates a click, there is typically little or no idea to where the surfer will be sent. Often advertisers send out the surfer to the house page of their site, hoping the site will do the rest of the work. These advertisers are neglecting a really fundamental part of their AdWords campaign: the landing page. A great landing page is simply as essential as a good advertisement, great keywords and tactical bidding. By developing an efficient landing page advertisers can increase conversions, which will make their campaigns more rewarding and competitive.
When creating your landing page remember to make it specific to the advertisement that is sending out the traffic. If a surfer clicked an ad expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The role of your landing page is to transform those clicks into leads or sales. If the surfer has to click more than 3 times to buy your product you will most likely lose the sale. Ideally you want the internet user to click only two times, when on your advertisement, and when on your landing page to get to your order page.
Bear in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is important to always keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when producing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated in the past, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to explain all the advantages and functions of your service or product. It is very important to remember that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to construct some enjoyment in your service or product.
Bullets can be utilized to sum up all benefits the prospect will gain from your item or service. They can likewise summarize all the issues your prospect is experiencing and that your item or service can resolve.
Subheadings, bullets and headings are very important aspects of your landing page. If a web surfer is scanning your page, they will just read your headline, subheadings, and bullets. Of course there are likewise web surfers who will read your entire page, so you will require to have good copy, which supplies greater information and all the info the possibility requires to make a choice.
Considering that the internet user can not touch the item it is crucial that they get as much visual details as they require. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see images of gold plated doorknobs, and just read text that describes the functions and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. The internet user must only have to click through to your order page to supply their charge card info. If you are only seeking to generate leads, have the type they require to complete on the landing page too.
You must spend the exact same quantity of time, if not more, producing your landing page as you do creating your ad and creating your keywords. By developing efficient landing pages you can enhance the overall success of your projects.
If a web surfer clicked an advertisement expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you desire the internet user to click only two times, when on your advertisement, and as soon as on your landing page to get to your order page. As I stated previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by generating adequate interest in the surfer to click through to your landing page.