In creating a Google AdWords campaign, advertisers frequently invest many of their time creating their ads and investigating their keywords. When the ad does its job and produces a click, there is often little or no idea to where the surfer will be sent out. Typically advertisers send the web surfer to the web page of their site, hoping the site will do the rest of the work. These advertisers are ignoring a really fundamental part of their AdWords campaign: the landing page. An excellent landing page is simply as important as an excellent advertisement, good keywords and tactical bidding. By developing an effective landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When developing your landing page remember to make it particular to the advertisement that is sending out the traffic. As with everything else, the landing page must be extremely targeted. You better make sure the matching landing page has simply that if an internet user clicked an advertisement anticipating to discover gold plated doorknobs. There is nothing even worse than having a customer who is ready to purchase but can’t.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you want the web surfer to click just two times, when on your advertisement, and as soon as on your landing page to get to your order page.
Keep in mind that internet users are impatient. You require to provide what they want with as little effort as possible on their part. It is important to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when creating your landing page.
As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its job by producing adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the possibility into your copy to complete the sale. How will your item or service benefit her?
Continue to broaden on your headline in your copy with more advantages for the prospect, and support these advantages with the functions of your product or service. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your product and services.
Bullets can be utilized to summarize all advantages the prospect will acquire from your item or service. They can also summarize all the issues your possibility is experiencing and that your product or service can fix.
Bullets, subheadings and headlines are extremely crucial aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will need to have great copy, which provides higher information and all the details the possibility requires to make a decision.
Images are normally really effective, especially if you are selling an item. In this case make certain the surfer gets a good, clear appearance at the item. Considering that the web surfer can not touch the item it is necessary that they get as much visual info as they need. Your copy needs to support your photos and your photos ought to support your copy. The important thing is that the landing page is focused on what the prospect wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see images of gold plated doorknobs, and just read text that describes the features and advantages of gold plated doorknobs.
Do not ask the web surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
You ought to invest the very same quantity of time, if not more, producing your landing page as you do creating your advertisement and producing your keywords. By developing effective landing pages you can improve the total success of your campaigns.
If a surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the surfer to click just twice, once on your ad, and as soon as on your landing page to get to your order page. As I stated before, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page.