These marketers are disregarding a really essential part of their AdWords project: the landing page. A good landing page is simply as important as a good ad, great keywords and strategic bidding. By producing an efficient landing page marketers can increase conversions, which will make their projects more profitable and competitive.
When developing your landing page keep in mind to make it specific to the ad that is sending out the traffic. Similar to everything else, the landing page need to be highly targeted. You much better make sure the matching landing page has just that if a surfer clicked an ad expecting to find gold plated doorknobs. There is nothing worse than having a customer who is ready to buy but can’t.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Ensure you can transform the web surfer within 3 clicks or less. , if the web surfer has to click more than 3 times to buy your product you will most likely lose the sale.. Ideally you desire the internet user to click only two times, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are restless. You require to provide what they want with as little effort as possible on their part. Therefore, it is important to always keep your initial objective (conversions) in mind, along with to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I said before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its job by generating enough interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. The best method to do this is through a good headline. This headline should hook the prospect by interesting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to expand on your headline in your copy with more benefits for the possibility, and support these advantages with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to construct some enjoyment in your services or product.
Use a lot of bullets and lists in your copy to show your benefits and functions. Bullets are essentially tiny headlines. Bullets can be used to sum up all benefits the prospect will gain from your product and services. They can likewise summarize all the issues your prospect is experiencing and that your services or product can fix.
Bullets, subheadings and headings are very crucial aspects of your landing page. As I said above, internet users are spontaneous and impatient. They tend to be in a hurry and want instant satisfaction. As a result, they typically only scan the page. They will only read your heading, subheadings, and bullets if a surfer is scanning your page. It is essential that you get all the advantages to the prospect included in your subheadings, headlines, and bullets, for this reason. Obviously there are also web surfers who will read your whole page, so you will need to have good copy, which supplies higher detail and all the details the prospect needs to make a decision.
Since the internet user can not touch the item it is essential that they get as much visual information as they need. The essential thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they must go to a landing page where they only see images of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Lastly, at some time you will require to request the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. The web surfer should only need to click through to your order page to provide their charge card info. If you are only wanting to produce leads, have the type they need to submit on the landing page as well.
The landing page is a really essential aspect of a Google AdWords project. You must spend the very same quantity of time, if not more, creating your landing page as you do creating your ad and producing your keywords. By producing efficient landing pages you can enhance the total success of your campaigns. Improving the profitability of your project can permit you to bid more per keyword and generate more traffic. In end, the landing page is an important part of your online search engine marketing and need to not be disregarded.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you want the web surfer to click only twice, when on your ad, and once on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by generating sufficient interest in the surfer to click through to your landing page.