In creating a Google AdWords campaign, advertisers frequently invest the majority of their time developing their advertisements and researching their keywords. When the advertisement does its job and generates a click, there is often little or no thought to where the web surfer will be sent out. Typically advertisers send the internet user to the home page of their website, hoping the site will do the remainder of the work. These advertisers are overlooking a really crucial part of their AdWords campaign: the landing page. A great landing page is just as essential as a great ad, excellent keywords and tactical bidding. By creating an effective landing page advertisers can increase conversions, which will make their campaigns more competitive and profitable.
When producing your landing page remember to make it specific to the advertisement that is sending out the traffic. If an internet user clicked an advertisement anticipating to discover gold plated doorknobs, then you much better make sure the matching landing page has just that.
The function of your landing page is to transform those clicks into leads or sales. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Ideally you want the surfer to click just two times, once on your advertisement, and when on your landing page to get to your order page.
Keep in mind that web surfers are restless. You require to offer them what they want with as little effort as possible on their part. It is crucial to constantly keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating adequate interest in the internet user to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some excitement in your product or service.
Bullets can be used to sum up all advantages the prospect will acquire from your product or service. They can also summarize all the problems your prospect is experiencing and that your product or service can fix.
Headlines, subheadings and bullets are really crucial aspects of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will require to have good copy, which provides higher information and all the details the possibility requires to make a choice.
Given that the web surfer can not touch the item it is crucial that they get as much visual details as they require. The crucial thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they ought to go to a landing page where they only see pictures of gold plated doorknobs, and only read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to generate leads, have the form they require to fill out on the landing page.
You should invest the very same amount of time, if not more, producing your landing page as you do producing your advertisement and creating your keywords. By producing reliable landing pages you can improve the total profitability of your projects.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has just that. Ideally you want the internet user to click only two times, as soon as on your advertisement, and as soon as on your landing page to get to your order page. As I stated before, the objective of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the surfer to click through to your landing page.