These marketers are ignoring a really crucial part of their AdWords campaign: the landing page. A good landing page is simply as important as an excellent ad, excellent keywords and tactical bidding. By developing an efficient landing page marketers can increase conversions, which will make their projects more competitive and profitable.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. As with everything else, the landing page must be extremely targeted. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. There is absolutely nothing worse than having a consumer who is all set to buy however can’t.
The function of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to purchase your product you will probably lose the sale. Preferably you desire the internet user to click only two times, as soon as on your ad, and as soon as on your landing page to get to your order page.
Bear in mind that internet users are restless. You need to provide what they want with as little effort as possible on their part. It is essential to always keep your original goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated in the past, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to discuss all the benefits and features of your product and services. It is very important to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your heading in your copy with more benefits for the prospect, and support these benefits with the functions of your services or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to develop some enjoyment in your product and services.
Usage lots of bullets and lists in your copy to reveal your benefits and functions. Bullets are basically tiny headlines. Bullets can be used to summarize all advantages the possibility will get from your product and services. They can likewise sum up all the problems your prospect is experiencing and that your product and services can fix.
Bullets, headings and subheadings are extremely essential aspects of your landing page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have good copy, which offers greater information and all the information the possibility requires to make a choice.
Considering that the internet user can not touch the item it is essential that they get as much visual details as they need. The essential thing is that the landing page is focused on what the possibility desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they ought to go to a landing page where they just see images of gold plated doorknobs, and only read text that describes the functions and advantages of gold plated doorknobs.
Finally, at some point you will need to request the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer should just need to click through to your order page to supply their credit card info. If you are only looking to generate leads, have the kind they need to fill out on the landing page.
The landing page is a very important aspect of a Google AdWords campaign. You need to invest the same amount of time, if not more, creating your landing page as you do producing your ad and generating your keywords. By creating effective landing pages you can improve the general success of your campaigns. Improving the profitability of your project can enable you to bid more per keyword and create more traffic. In end, the landing page is an integral part of your search engine marketing and should not be ignored.
If a web surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Ideally you desire the internet user to click just two times, as soon as on your ad, and when on your landing page to get to your order page. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating sufficient interest in the internet user to click through to your landing page.