In creating a Google AdWords campaign, advertisers typically spend many of their time producing their advertisements and researching their keywords. When the advertisement does its job and produces a click, there is frequently little or no idea to where the surfer will be sent. Often advertisers send the surfer to the home page of their website, hoping the website will do the remainder of the work. These advertisers are disregarding a very important part of their AdWords campaign: the landing page. A good landing page is just as crucial as a good advertisement, great keywords and strategic bidding. By creating an efficient landing page marketers can increase conversions, which will make their projects more competitive and lucrative.
When creating your landing page remember to make it particular to the advertisement that is sending out the traffic. If an internet user clicked an ad anticipating to discover gold plated doorknobs, then you better make sure the matching landing page has just that.
The role of your landing page is to transform those clicks into sales or leads. If the surfer has to click more than 3 times to purchase your product you will most likely lose the sale. Preferably you desire the surfer to click only two times, when on your advertisement, and as soon as on your landing page to get to your order page.
Keep in mind that internet users are impatient. You need to provide what they desire with as little effort as possible on their part. It is crucial to always keep your initial goal (conversions) in mind, as well as to refer to the specific keywords and calls to action in your ad, when producing your landing page.
The landing page is where you will use all your copywriting abilities to finish the sale. As I stated before, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you need to describe all the advantages and functions of your item or service. It is necessary to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the surfer to click through to your landing page. Now you must continue to hook and draw the possibility into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more advantages for the possibility, and support these benefits with the features of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to construct some excitement in your services or product.
Bullets can be utilized to sum up all benefits the prospect will get from your product or service. They can also summarize all the problems your possibility is experiencing and that your product or service can fix.
Subheadings, bullets and headings are really essential aspects of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have good copy, which provides greater information and all the info the prospect requires to make a decision.
Images are typically very efficient, specifically if you are selling a product. In this case ensure the surfer gets an excellent, clear look at the item. Since the internet user can not touch the product it is essential that they get as much visual details as they need. Your copy must support your photos and your pictures need to support your copy. The essential thing is that the landing page is concentrated on what the possibility desires. So if the prospect is searching for gold plated doorknobs, then when they click your ad they need to go to a landing page where they only see images of gold plated doorknobs, and just check out text that describes the functions and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to generate leads, have the type they need to fill out on the landing page.
You must invest the very same quantity of time, if not more, creating your landing page as you do developing your ad and generating your keywords. By developing efficient landing pages you can enhance the general profitability of your projects.
If a surfer clicked an ad expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the internet user to click only twice, as soon as on your advertisement, and once on your landing page to get to your order page. As I stated previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your ad did its job by producing adequate interest in the internet user to click through to your landing page.