These advertisers are ignoring a very essential part of their AdWords project: the landing page. A great landing page is simply as important as a good ad, good keywords and tactical bidding. By creating an efficient landing page advertisers can increase conversions, which will make their projects more successful and competitive.
When creating your landing page remember to make it specific to the ad that is sending the traffic. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to buy your item you will probably lose the sale. Preferably you desire the surfer to click just two times, when on your ad, and when on your landing page to get to your order page.
SamCart Landing Pages
Remember that internet users are restless. You need to provide what they desire with as little effort as possible on their part. It is essential to always keep your initial objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I said previously, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to discuss all the advantages and functions of your service or product. It is necessary to bear in mind that your landing page is your sales page.
Your ad did its job by producing enough interest in the web surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and attempt to construct some enjoyment in your service or product.
Use plenty of bullets and lists in your copy to reveal your advantages and features. Bullets are essentially tiny headlines. Bullets can be utilized to summarize all advantages the possibility will gain from your product and services. They can also summarize all the issues your possibility is experiencing and that your services or product can resolve.
Headlines, subheadings and bullets are really important elements of your landing page. As I said above, surfers are impatient and spontaneous. They tend to be in a rush and desire pleasure principle. As a result, they frequently just scan the page. If a web surfer is scanning your page, they will just read your heading, subheadings, and bullets. It is necessary that you get all the benefits to the prospect included in your subheadings, bullets, and headings, for this factor. Naturally there are also web surfers who will read your whole page, so you will need to have good copy, which offers higher information and all the info the possibility needs to make a choice.
Because the web surfer can not touch the product it is crucial that they get as much visual details as they require. The crucial thing is that the landing page is focused on what the possibility wants. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they only see pictures of gold plated doorknobs, and only check out text that explains the features and advantages of gold plated doorknobs.
At some point you will require to ask for the sale. This all requirements to be done on your landing page. Do not ask the web surfer to click through to another page and try to close the sale there. You must close the sale on your landing page. The surfer needs to only have to click through to your order page to provide their charge card details. Have the form they require to fill out on the landing page as well if you are only looking to produce leads.
The landing page is an extremely crucial element of a Google AdWords campaign. You must invest the very same quantity of time, if not more, producing your landing page as you do developing your ad and producing your keywords. By creating effective landing pages you can enhance the overall profitability of your campaigns. Improving the profitability of your project can allow you to bid more per keyword and create more traffic. In end, the landing page is an important part of your search engine marketing and should not be overlooked.
If a surfer clicked an ad anticipating to discover gold plated doorknobs, then you much better make sure the corresponding landing page has just that. Preferably you want the web surfer to click just two times, as soon as on your advertisement, and once on your landing page to get to your order page. As I stated before, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the surfer to click through to your landing page.
SamCart Landing Pages