In developing a Google AdWords campaign, advertisers often invest the majority of their time creating their advertisements and researching their keywords. There is typically little or no idea to where the web surfer will be sent out when the ad does its job and generates a click. Frequently advertisers send the surfer to the home page of their website, hoping the website will do the remainder of the work. These marketers are neglecting an extremely vital part of their AdWords project: the landing page. An excellent landing page is just as important as a great ad, great keywords and strategic bidding. By developing an effective landing page advertisers can increase conversions, which will make their projects more rewarding and competitive.
When producing your landing page keep in mind to make it particular to the ad that is sending out the traffic. Just like everything else, the landing page must be highly targeted. You better make sure the corresponding landing page has just that if a web surfer clicked an advertisement anticipating to discover gold plated doorknobs. There is nothing even worse than having a customer who is prepared to buy however can’t.
The role of your landing page is to convert those clicks into sales or leads. If the web surfer has to click more than 3 times to buy your item you will probably lose the sale. Preferably you want the internet user to click only two times, as soon as on your ad, and as soon as on your landing page to get to your order page.
Keep in mind that surfers are impatient. You require to offer them what they desire with as little effort as possible on their part. Therefore, it is necessary to always keep your initial goal (conversions) in mind, along with to refer to the specific keywords and calls to action in your ad, when creating your landing page.
As I said previously, the goal of your ad is to get the click, and the goal of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by generating sufficient interest in the surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. How will your product or service benefit her?
Continue to broaden on your heading in your copy with more benefits for the possibility, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some enjoyment in your product and services.
Bullets can be utilized to sum up all benefits the prospect will gain from your product or service. They can also summarize all the issues your prospect is experiencing and that your product or service can solve.
Bullets, subheadings and headings are really important aspects of your landing page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise surfers who will read your whole page, so you will need to have good copy, which provides higher detail and all the info the prospect requires to make a choice.
Since the surfer can not touch the item it is essential that they get as much visual info as they need. The crucial thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see pictures of gold plated doorknobs, and just check out text that explains the features and benefits of gold plated doorknobs.
Do not ask the internet user to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are only looking to generate leads, have the form they require to fill out on the landing page.
The landing page is an extremely important aspect of a Google AdWords campaign. You must invest the very same quantity of time, if not more, creating your landing page as you do producing your advertisement and generating your keywords. By developing efficient landing pages you can improve the overall profitability of your projects. Improving the profitability of your project can permit you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and should not be ignored.
If a surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the matching landing page has simply that. Ideally you desire the web surfer to click only two times, once on your advertisement, and once on your landing page to get to your order page. As I said previously, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your ad did its task by creating sufficient interest in the surfer to click through to your landing page.