In producing a Google AdWords campaign, marketers frequently spend the majority of their time producing their advertisements and researching their keywords. There is often little or no thought to where the surfer will be sent when the ad does its job and produces a click. Often advertisers send out the internet user to the web page of their site, hoping the site will do the remainder of the work. These advertisers are disregarding a really vital part of their AdWords project: the landing page. An excellent landing page is just as important as a good ad, good keywords and strategic bidding. By creating an effective landing page marketers can increase conversions, which will make their campaigns more competitive and profitable.
When developing your landing page remember to make it specific to the advertisement that is sending the traffic. As with everything else, the landing page need to be highly targeted. You better make sure the corresponding landing page has simply that if an internet user clicked an ad anticipating to find gold plated doorknobs. There is absolutely nothing even worse than having a consumer who is all set to buy however can’t.
The role of your advertisement is to get clicks. The function of your landing page is to transform those clicks into leads or sales. Make certain you can transform the internet user within 3 clicks or less. If the surfer has to click more than 3 times to purchase your product you will probably lose the sale. Ideally you desire the internet user to click just twice, when on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that surfers are restless. You need to provide what they desire with as little effort as possible on their part. For that reason, it is important to always keep your initial goal (conversions) in mind, in addition to to refer to the particular keywords and calls to action in your ad, when creating your landing page.
As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your ad did its task by producing adequate interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to finish the sale. How will your product or service benefit her?
Continue to expand on your headline in your copy with more benefits for the prospect, and support these advantages with the features of your services or product. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and try to develop some excitement in your services or product.
Use plenty of bullets and lists in your copy to reveal your advantages and features. Bullets are essentially small headlines. Bullets can be used to sum up all advantages the possibility will get from your services or product. They can likewise sum up all the problems your prospect is experiencing and that your service or product can solve.
Subheadings, bullets and headings are really essential elements of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also internet users who will read your entire page, so you will need to have excellent copy, which supplies greater information and all the info the prospect requires to make a decision.
Considering that the internet user can not touch the item it is crucial that they get as much visual details as they require. The important thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they only see photos of gold plated doorknobs, and only read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You should close the sale on your landing page. If you are just looking to produce leads, have the form they require to fill out on the landing page.
You ought to spend the very same quantity of time, if not more, creating your landing page as you do creating your advertisement and producing your keywords. By developing efficient landing pages you can enhance the total profitability of your campaigns.
If an internet user clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you want the internet user to click just two times, once on your ad, and once on your landing page to get to your order page. As I stated before, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the internet user to click through to your landing page.