In producing a Google AdWords project, marketers typically spend the majority of their time creating their ads and investigating their keywords. There is typically little or no thought to where the web surfer will be sent out when the advertisement does its job and generates a click. Frequently marketers send the internet user to the house page of their site, hoping the site will do the remainder of the work. These advertisers are overlooking a really vital part of their AdWords campaign: the landing page. A great landing page is simply as essential as an excellent advertisement, great keywords and tactical bidding. By developing an efficient landing page advertisers can increase conversions, which will make their projects more competitive and profitable.
When creating your landing page remember to make it particular to the advertisement that is sending the traffic. If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that.
The role of your ad is to get clicks. The role of your landing page is to transform those clicks into sales or leads. Ensure you can convert the surfer within 3 clicks or less. If the internet user has to click more than 3 times to buy your item you will probably lose the sale. Ideally you want the internet user to click just two times, once on your advertisement, and as soon as on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Bear in mind that internet users are restless. You require to provide what they want with as little effort as possible on their part. Therefore, it is important to constantly keep your initial objective (conversions) in mind, as well as to describe the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated in the past, the objective of your ad is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the room you need to explain all the benefits and features of your service or product. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its task by creating enough interest in the surfer to click through to your landing page. Now you should continue to hook and draw the prospect into your copy to finish the sale. The very best way to do this is through an excellent headline. This headline must hook the prospect by appealing to her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your heading in your copy with more advantages for the possibility, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make certain you keep the possibility interested and try to develop some excitement in your item or service.
Bullets can be used to sum up all benefits the possibility will get from your product or service. They can likewise sum up all the issues your possibility is experiencing and that your product or service can solve.
Subheadings, headings and bullets are extremely essential elements of your landing page. If a web surfer is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have great copy, which provides greater information and all the information the possibility needs to make a choice.
Photos are typically extremely efficient, particularly if you are selling an item. In this case make certain the surfer gets a good, clear take a look at the item. Given that the web surfer can not touch the product it is essential that they get as much visual information as they require. Your copy should support your pictures and your pictures must support your copy. The important thing is that the landing page is focused on what the possibility desires. So if the possibility is looking for gold plated doorknobs, then when they click your ad they must go to a landing page where they just see photos of gold plated doorknobs, and just read text that explains the functions and benefits of gold plated doorknobs.
At some point you will need to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and try to close the sale there. You must close the sale on your landing page. The internet user should only need to click through to your order page to offer their credit card info. If you are only looking to create leads, have the form they require to fill out on the landing page.
You must spend the very same quantity of time, if not more, producing your landing page as you do creating your advertisement and generating your keywords. By producing efficient landing pages you can enhance the total profitability of your projects.
If a surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has just that. Ideally you desire the internet user to click just two times, as soon as on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is crucial to remember that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the internet user to click through to your landing page.