These advertisers are disregarding an extremely crucial part of their AdWords project: the landing page. An excellent landing page is just as crucial as a good ad, excellent keywords and tactical bidding. By producing an efficient landing page marketers can increase conversions, which will make their campaigns more competitive and lucrative.
When creating your landing page remember to make it specific to the advertisement that is sending the traffic. If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you better make sure the corresponding landing page has just that.
The role of your landing page is to transform those clicks into leads or sales. If the internet user has to click more than 3 times to buy your product you will probably lose the sale. Preferably you desire the web surfer to click just two times, when on your advertisement, and as soon as on your landing page to get to your order page.
SamCart Notification Url
Bear in mind that web surfers are impatient. You need to provide them what they want with as little effort as possible on their part. It is important to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when producing your landing page.
As I stated in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by producing adequate interest in the surfer to click through to your landing page. Now you should continue to hook and draw the possibility into your copy to finish the sale. How will your item or service benefit her?
Continue to expand on your headline in your copy with more advantages for the possibility, and support these advantages with the functions of your product and services. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and try to develop some excitement in your service or product.
Bullets can be used to summarize all advantages the prospect will get from your item or service. They can also sum up all the issues your prospect is experiencing and that your item or service can resolve.
Bullets, headings and subheadings are very crucial aspects of your landing page. If a surfer is scanning your page, they will only read your heading, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will require to have good copy, which provides greater information and all the info the prospect needs to make a choice.
Since the internet user can not touch the item it is crucial that they get as much visual information as they require. The essential thing is that the landing page is focused on what the prospect desires. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see images of gold plated doorknobs, and just check out text that describes the functions and benefits of gold plated doorknobs.
Do not ask the web surfer to click through to another page and try to close the sale there. You should close the sale on your landing page. If you are just looking to create leads, have the form they require to fill out on the landing page.
The landing page is an extremely crucial element of a Google AdWords project. You ought to spend the exact same quantity of time, if not more, producing your landing page as you do creating your advertisement and producing your keywords. By developing effective landing pages you can improve the general profitability of your projects. Improving the profitability of your project can allow you to bid more per keyword and produce more traffic. In end, the landing page is an integral part of your online search engine marketing and ought to not be ignored.
If a web surfer clicked an ad anticipating to find gold plated doorknobs, then you much better make sure the matching landing page has just that. Preferably you want the internet user to click only two times, as soon as on your advertisement, and when on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your advertisement did its task by generating enough interest in the internet user to click through to your landing page.
SamCart Notification Url