In developing a Google AdWords project, advertisers frequently spend the majority of their time developing their ads and investigating their keywords. There is often little or no idea to where the web surfer will be sent when the advertisement does its task and generates a click. Typically advertisers send the internet user to the web page of their website, hoping the website will do the rest of the work. These advertisers are disregarding a really vital part of their AdWords project: the landing page. A great landing page is simply as essential as a great ad, excellent keywords and tactical bidding. By creating a reliable landing page advertisers can increase conversions, which will make their projects more rewarding and competitive.
When developing your landing page remember to make it specific to the ad that is sending the traffic. As with everything else, the landing page should be highly targeted. You better make sure the matching landing page has just that if an internet user clicked an ad expecting to discover gold plated doorknobs. There is absolutely nothing worse than having a client who is all set to buy but can’t.
The role of your landing page is to convert those clicks into sales or leads. If the internet user has to click more than 3 times to buy your product you will most likely lose the sale. Preferably you want the web surfer to click only twice, once on your advertisement, and as soon as on your landing page to get to your order page.
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Bear in mind that web surfers are impatient. You need to offer them what they want with as little effort as possible on their part. Therefore, it is essential to always keep your original objective (conversions) in mind, in addition to to refer to the specific keywords and calls to action in your advertisement, when developing your landing page.
As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your ad did its task by producing sufficient interest in the web surfer to click through to your landing page. Now you need to continue to hook and draw the prospect into your copy to complete the sale. The best way to do this is through an excellent headline. This headline needs to hook the prospect by appealing to her self-interest. What remains in it for her? How will your services or product benefit her?
Continue to broaden on your headline in your copy with more advantages for the possibility, and support these advantages with the features of your service or product. Do this throughout your copy and with subheadings. Make certain you keep the prospect interested and attempt to develop some enjoyment in your services or product.
Use plenty of bullets and lists in your copy to reveal your advantages and functions. Bullets are basically small headlines. Bullets can be utilized to summarize all benefits the possibility will get from your product or service. They can also summarize all the issues your prospect is experiencing which your item or service can resolve.
Headlines, subheadings and bullets are very important aspects of your landing page. As I stated above, surfers are restless and spontaneous. They tend to be in a hurry and desire pleasure principle. As a result, they frequently just scan the page. If a web surfer is scanning your page, they will only read your heading, subheadings, and bullets. It is essential that you get all the benefits to the prospect consisted of in your headings, bullets, and subheadings, for this reason. Naturally there are likewise internet users who will read your entire page, so you will require to have great copy, which provides higher information and all the information the possibility needs to decide.
Considering that the surfer can not touch the item it is crucial that they get as much visual info as they require. The important thing is that the landing page is focused on what the prospect desires. If the possibility is looking for gold plated doorknobs, then when they click your advertisement they need to go to a landing page where they only see images of gold plated doorknobs, and only check out text that describes the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to produce leads, have the kind they need to fill out on the landing page.
The landing page is a really essential element of a Google AdWords project. You should spend the same quantity of time, if not more, producing your landing page as you do developing your ad and creating your keywords. By developing reliable landing pages you can improve the total profitability of your campaigns. Improving the success of your project can enable you to bid more per keyword and generate more traffic. In end, the landing page is an essential part of your search engine marketing and need to not be overlooked.
If a web surfer clicked an ad expecting to discover gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Preferably you want the web surfer to click only twice, once on your advertisement, and as soon as on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to remember that your landing page is your sales page.
Your ad did its job by generating enough interest in the surfer to click through to your landing page.
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