These advertisers are overlooking a really crucial part of their AdWords campaign: the landing page. A great landing page is just as important as an excellent advertisement, good keywords and strategic bidding. By developing a reliable landing page marketers can increase conversions, which will make their projects more rewarding and competitive.
When developing your landing page keep in mind to make it particular to the advertisement that is sending out the traffic. If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the matching landing page has simply that.
The role of your ad is to get clicks. The function of your landing page is to transform those clicks into sales or leads. Make sure you can convert the internet user within 3 clicks or less. , if the internet user has to click more than 3 times to buy your product you will probably lose the sale.. Preferably you want the surfer to click only two times, once on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that surfers are impatient. You need to provide what they desire with as little effort as possible on their part. It is essential to always keep your original objective (conversions) in mind, as well as to refer to the specific keywords and calls to action in your advertisement, when creating your landing page.
The landing page is where you will use all your copywriting skills to finish the sale. As I said in the past, the goal of your advertisement is to get the click, and the goal of your landing page is to get the sale. It remains in your landing page where you have all the room you require to describe all the advantages and functions of your product and services. It is necessary to bear in mind that your landing page is your sales page.
Your advertisement did its job by producing sufficient interest in the web surfer to click through to your landing page. Now you ought to continue to hook and draw the prospect into your copy to complete the sale. The finest way to do this is through an excellent headline. This heading must hook the possibility by interesting her self-interest. What’s in it for her? How will your product and services benefit her?
Continue to broaden on your headline in your copy with more benefits for the possibility, and support these benefits with the functions of your product or service. Do this throughout your copy and with subheadings. Ensure you keep the prospect interested and try to build some enjoyment in your service or product.
Bullets can be used to summarize all advantages the prospect will acquire from your item or service. They can also summarize all the issues your possibility is experiencing and that your product or service can solve.
Headings, subheadings and bullets are really essential aspects of your landing page. If an internet user is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also web surfers who will read your entire page, so you will require to have great copy, which supplies higher detail and all the details the prospect needs to make a choice.
Since the surfer can not touch the product it is essential that they get as much visual info as they require. The essential thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they just see pictures of gold plated doorknobs, and just read text that explains the functions and benefits of gold plated doorknobs.
Do not ask the surfer to click through to another page and attempt to close the sale there. You must close the sale on your landing page. If you are only looking to create leads, have the type they need to fill out on the landing page.
The landing page is a really crucial element of a Google AdWords campaign. You need to invest the exact same quantity of time, if not more, developing your landing page as you do creating your advertisement and generating your keywords. By developing effective landing pages you can improve the general success of your campaigns. Improving the profitability of your campaign can permit you to bid more per keyword and create more traffic. In end, the landing page is an essential part of your online search engine marketing and ought to not be disregarded.
If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you much better make sure the corresponding landing page has simply that. Preferably you want the surfer to click only two times, once on your ad, and as soon as on your landing page to get to your order page. As I stated in the past, the goal of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is essential to keep in mind that your landing page is your sales page.
Your advertisement did its job by generating adequate interest in the web surfer to click through to your landing page.