These marketers are overlooking an extremely important part of their AdWords project: the landing page. A great landing page is just as important as a great ad, good keywords and tactical bidding. By developing an effective landing page advertisers can increase conversions, which will make their campaigns more successful and competitive.
When producing your landing page keep in mind to make it specific to the ad that is sending out the traffic. If a surfer clicked an ad expecting to find gold plated doorknobs, then you much better make sure the corresponding landing page has just that.
The function of your landing page is to transform those clicks into leads or sales. If the surfer has to click more than 3 times to buy your product you will probably lose the sale. Ideally you desire the surfer to click only two times, as soon as on your advertisement, and once on your landing page to get to your order page.
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Remember that web surfers are impatient. You require to provide what they want with as little effort as possible on their part. Therefore, it is important to constantly keep your original objective (conversions) in mind, in addition to to refer to the specific keywords and contacts us to action in your ad, when developing your landing page.
The landing page is where you will utilize all your copywriting skills to complete the sale. As I stated in the past, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It remains in your landing page where you have all the space you require to explain all the advantages and features of your item or service. It is crucial to remember that your landing page is your sales page.
Your ad did its job by creating sufficient interest in the web surfer to click through to your landing page. Now you must continue to hook and draw the prospect into your copy to complete the sale. The very best way to do this is through an excellent heading. This headline needs to hook the possibility by interesting her self-interest. What remains in it for her? How will your service or product benefit her?
Continue to expand on your headline in your copy with more advantages for the prospect, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Make sure you keep the prospect interested and attempt to construct some excitement in your service or product.
Bullets can be utilized to sum up all advantages the prospect will get from your product or service. They can likewise summarize all the problems your possibility is experiencing and that your product or service can fix.
Subheadings, bullets and headlines are extremely important aspects of your landing page. If a surfer is scanning your page, they will just read your heading, subheadings, and bullets. Of course there are also surfers who will read your whole page, so you will need to have great copy, which provides higher detail and all the details the prospect requires to make a choice.
Since the web surfer can not touch the item it is important that they get as much visual info as they need. The important thing is that the landing page is focused on what the prospect wants. If the prospect is looking for gold plated doorknobs, then when they click your advertisement they should go to a landing page where they only see images of gold plated doorknobs, and just read text that explains the features and advantages of gold plated doorknobs.
Do not ask the surfer to click through to another page and try to close the sale there. You need to close the sale on your landing page. If you are just looking to create leads, have the kind they require to fill out on the landing page.
You ought to spend the very same quantity of time, if not more, creating your landing page as you do developing your advertisement and creating your keywords. By developing efficient landing pages you can improve the total success of your campaigns.
If a surfer clicked an advertisement expecting to find gold plated doorknobs, then you better make sure the corresponding landing page has simply that. Ideally you want the internet user to click just twice, once on your ad, and once on your landing page to get to your order page. As I stated previously, the objective of your advertisement is to get the click, and the objective of your landing page is to get the sale. It is important to keep in mind that your landing page is your sales page.
Your ad did its task by creating enough interest in the internet user to click through to your landing page.
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