These marketers are neglecting a very essential part of their AdWords project: the landing page. A great landing page is just as crucial as a great ad, great keywords and strategic bidding. By creating an effective landing page advertisers can increase conversions, which will make their projects more lucrative and competitive.
When developing your landing page remember to make it specific to the advertisement that is sending out the traffic. If an internet user clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has simply that.
The role of your advertisement is to get clicks. The role of your landing page is to transform those clicks into leads or sales. Make certain you can convert the surfer within 3 clicks or less. , if the internet user has to click more than 3 times to buy your product you will most likely lose the sale.. Preferably you want the web surfer to click only twice, once on your advertisement, and once on your landing page to get to your order page. That’s it. The more clicks you have, the less sales you make.
Keep in mind that web surfers are impatient. You require to provide what they desire with as little effort as possible on their part. It is important to constantly keep your original goal (conversions) in mind, as well as to refer to the particular keywords and calls to action in your advertisement, when developing your landing page.
As I stated in the past, the objective of your advertisement is to get the click, and the goal of your landing page is to get the sale. It is essential to remember that your landing page is your sales page.
Your advertisement did its task by producing sufficient interest in the surfer to click through to your landing page. Now you need to continue to hook and draw the possibility into your copy to complete the sale. The very best way to do this is through an excellent heading. This headline needs to hook the prospect by attracting her self-interest. What remains in it for her? How will your product and services benefit her?
Continue to expand on your heading in your copy with more benefits for the possibility, and support these benefits with the functions of your product and services. Do this throughout your copy and with subheadings. Ensure you keep the possibility interested and attempt to develop some excitement in your services or product.
Use plenty of bullets and lists in your copy to reveal your benefits and features. Bullets are essentially tiny headlines. Bullets can be used to sum up all benefits the possibility will acquire from your services or product. They can likewise summarize all the problems your possibility is experiencing which your product or service can fix.
Subheadings, bullets and headings are really important elements of your landing page. If an internet user is scanning your page, they will only read your headline, subheadings, and bullets. Of course there are likewise internet users who will read your entire page, so you will need to have good copy, which supplies greater detail and all the info the possibility needs to make a decision.
Since the web surfer can not touch the product it is important that they get as much visual information as they require. The crucial thing is that the landing page is focused on what the possibility wants. If the prospect is looking for gold plated doorknobs, then when they click your ad they should go to a landing page where they just see pictures of gold plated doorknobs, and only read text that describes the features and benefits of gold plated doorknobs.
Finally, at some time you will require to ask for the sale. This all needs to be done on your landing page. Do not ask the internet user to click through to another page and attempt to close the sale there. You must close the sale on your landing page. The web surfer ought to just need to click through to your order page to offer their credit card information. Have the form they need to fill out on the landing page as well if you are only looking to create leads.
The landing page is a really essential element of a Google AdWords campaign. You must spend the exact same amount of time, if not more, developing your landing page as you do creating your ad and producing your keywords. By producing effective landing pages you can improve the overall success of your campaigns. Improving the profitability of your campaign can enable you to bid more per keyword and produce more traffic. In end, the landing page is an essential part of your online search engine marketing and must not be ignored.
If a web surfer clicked an advertisement expecting to discover gold plated doorknobs, then you better make sure the matching landing page has just that. Preferably you want the surfer to click just twice, when on your ad, and as soon as on your landing page to get to your order page. As I said in the past, the goal of your ad is to get the click, and the objective of your landing page is to get the sale. It is crucial to keep in mind that your landing page is your sales page.
Your advertisement did its job by creating sufficient interest in the web surfer to click through to your landing page.